At Trufla, we have a specialized team that provides SEO services. Search Engine Optimization (SEO) aims to get your website to rank higher on search engine results pages (SERP). While that’s the main goal of SEO, it’s not our only goal. We leverage our SEO knowledge and expertise to help you generate SEO leads and exponentially grow your business. Let’s walk you through how SEO can be the missing ingredient in your digital marketing efforts.
Trufla Technology is an Insurtech company providing Affordable SEO Lead Generation Services nationwide, especially in Canada and the US. You can consider us your dedicated local SEO company, guiding you with the best insurance SEO services to maximize your qualified leads.
What is SEO Lead Generation?
Let’s define lead generation first. Lead generation alone is the process of making targeted customers interested in your product or service. Lead generation tools include social media marketing, content marketing, email marketing, digital advertising, and SEO.
A good SEO strategy can significantly advance your business. It brings organic traffic to your website, increasing visitors and brand awareness. It also improves your credibility and gives you a competitive advantage in your industry. But that’s not the only way SEO can help you. It can also generate leads to your website without paying for those leads. That is SEO lead generation.
Contact UsHow does SEO generate leads?
One of the main benefits of SEO is that it attracts people interested in your product or your service to your brand. Using strategies, like SEO keyword research, helps in attracting what is known as quality leads, which are generally hard to come by. A quality lead is more likely to turn into a customer who buys your products or services. So, SEO leads are considered valuable quality leads.
How do SEO specialists attract quality SEO leads?
To understand the process of creating an SEO lead generation strategy. You must first learn how SEO works.
6 Strategies We Employ for SEO Lead Generation
Now that you have an idea of how SEO lead generation works. Let’s go in-depth discussing some of the strategies we use to generate quality SEO leads. These strategies set us apart as an SEO lead generation company.
5. Using Local SEO Strategies
Local SEO is a strategy that is helpful for a local business like an insurance company- most insurance companies operate in specific areas. It helps your business website become more visible when users conduct local searches. A local search includes a location beside the keyword. “car insurance” is an SEO search keyword. “car insurance in Boston”, Boston car insurance” and “Car insurance near me” are all local search keywords. This helps with quality lead generation, as you attract customers who are looking for the service in your area.
At Trufla, we have a team dedicated to optimizing your business website for local search results.
Their work includes
6. On-Page Optimization for Lead Generation
After the targeted user enters your website, we use SEO best practices to make sure it’s easy and convenient for them to take the next action. The landing page we create for your business should have clear and concise language, sufficient information about what you offer, and a clean clutter-free design that doesn’t distract users from the main objective. Most importantly, the page should contain a clear call to action that is placed strategically to entice the user to book a demo, sign up, or fill out an online form.
Contact UsWhy Choose Trufla for SEO Lead Generation Services?
When choosing an SEO agency, you might find yourself flustered with the amount of choices to make. We’re here to help. Here’s why Trufla is the best choice to make.
We Also Provider Website Design Services
At Trufla, our website design team delivers beautiful, modern, and visually appealing web design services. We also offer:
- Website Redesign Services (Revamp) – Refresh and update your existing site to meet current standards and enhance user experience.
- UX Website Design – Create intuitive and engaging experiences that keep visitors coming back.
- Website Security Services – Safeguard your site with robust security measures.
- Responsive Website Design – Ensure your website looks and functions perfectly on all devices and screen sizes.
We Are Experts in Insurance in Canada and the US
Trufla Technology is an Insurtech that focuses on helping brokers and agencies leverage the power of digital to solve insurance problems. Our product suite includes lead management, custom raters, mobile apps, SEO, digital scorecards, and more.
Recognized as one of the prominent insurance technology companies in Alberta, contributing to the growth of IT and software companies in Canada. We take pride in being among the top IT companies in Calgary and prominent software companies in Canada.
Our SEO Lead Generation services include:
Excited to get started?
Learn why Trufla should be your SEO lead generation agency of choice. Book a demo now!
SEO Lead Generation ServicesOur SEO Price Packages Are Flexible
Whether you run a small insurance company or a large corporation, we have the best Lead Generation SEO Strategy for your business. Our Affordable Lead Generation SEO services come in 3 packages: Basic, expert, and advanced. Each package offers great value and is a great investment for your business. Still, we don’t want you to pay for services you don’t need. Our pricing comes in la carte packages, which means you can customize the services, picking the ones you want and leaving out the rest.
Speak with one of our Lead Generation SEO Experts to learn more about our pricing packages.
Our pricing comes in a la carte packages, which means you can customize the services, picking the ones you want and leaving out the rest.
Contact UsSEO Lead Generation Services for Insurance Brokers and Agents FAQs
- SEO brings more organic traffic with more visibility and more visitors.
- Leads are of better quality because of the usage of targeted keywords that drive interested prospects to your website.
- SEO is cost-effective in comparison to pay-per-click fees which means it’s a better investment in the long run.
- Results are usually long-term with ongoing traffic and leads.
- SEO involves improving website structure and content, leading to more user engagement.
- Organic traffic leads to higher rankings that increase brand credibility.
It depends on your goals and specific business KPIs. Normally, results start to show in 3-6 months. Big results like top keyword rankings can take 6-12 months or more. SEO is a long-term strategy that requires ongoing effort. Still, the results are usually long-term, making it a worthy investment.
These are some metrics to measure the outcome of an SEO lead gen campaign.
- Organic Traffic
- Conversion Rates
- Keyword Rankings
- Bounce Rate
- Backlinks
- Page Load Speed
Using these metrics, our SEO team can track the success of our campaigns and enhance our efforts.
These are the key differences between SEO and paid search ad for lead generation.
- Cost: SEO is free per click; PPC costs per click.
- Longevity: SEO is long-term traffic; PPC stops when you stop paying.
- Trust: Organic is seen as more trustworthy; ads are marked as sponsored.
- Fast: PPC gives instant results; SEO takes months.
- Flexible: PPC allows quick changes; SEO changes take time.
- Targeted: PPC allows precise targeting; SEO relies on keyword targeting.