About Trufla

Trufla Technology is an insuretech that focuses on helping brokers and agencies leverage the power of digital in order to solve some of their biggest problems.

Our product suite includes lead management, custom raters, mobile apps, digital score cards, and more.

Our headquarters are in Calgary, Canada with a satellite office in Cairo, Egypt. We have a team of 60 specialists and we are continuing to grow. We offer our solutions to insurance brokers & agencies around the world.

Executive Team

We have re-imagined what an office should be. We wanted to make time at Trufla awesome!

Tom Reid President

With over 25 years’ experience in technology and insurance, Tom’s unique background makes him our ideal leader AKA skipper. Tom has many talents, in fact, he’s played drums in a hard rock band and continues to play today. Drum roll please!

Dave Duncan VP Digital and Analytics

Dave’s 20-year industry experience and proven digital marketing success record has been a game changer for us. Dave jumps hurdles for his team and his clients. He can jump really high because he went to Cuba and trained in with Javier Sotomayer.

Wassim Salib VP Development

Our secret weapon, Wassim has personally developed some of our most sophisticated tools and customer service portals that have created ripples in the insurance industry. Wassim has the world’s largest hot sauce collection…at least we think so.

Dave Vass VP Innovation

As founder of EMethod (now a part of Trufla), Dave is an innovative genius. His future thinking mindset has resulted in the creation of our top of the line lead management platform which has helped brokerages reach unimaginable heights. When not producing over 500,000 plus leads, Dave is an active athlete who plays hockey, tennis, basketball and golf.

Ken Sedgewick VP Sales

With over a decade of experience in solutions sales combined with his background as a broker, Ken understands firsthand the challenges brokers face and he is excited to be doing something about it. You may find Ken writing Haikus or juggling while eating an apple.

Walid El Alfy VP Development

Prior to coming to Trufla, Walid worked in the banking and financial software industry for more than 15 years as a Sr. Manager, Banking Software Solution Delivery at International Turnkey Systems (ITS).

Company Culture

As industry disruptors we like to shake things up by going against the grain and imagining the unimaginable. That’s why we seek out top notch talent that aren’t afraid to go after those moon shots that make a real ding in the universe. We know that every line of code counts, that every team member is working in unison to make things happen for the industry and for our clients.

Disrupt. Ping Pong. Repeat.

Because it can’t always be zero and ones, we do like to celebrate over a ping pong match and good food. It can sometimes get a little intense, but we always stay friends in the end.
We’re all about collaboration and diversity. Why? Everyone brings something different to the table and that’s how big ideas are born and how problems are solved. Every voice matters.

Trufla Delivery Methodology

User Experience (UX) looks at how users interact with your brand – be it through a website, an app, a video, a marketing campaign, or a product. A great user experience meets the exact needs of your target audiences, is simple and elegant to use, and offers a seamless merger of technology, creativity, and design.

At Trufla, UX is at the heart of everything we do. With each digital product, we focus on creating rich experiences that will meet your business objectives and leave your audiences with a positive and lasting impression.

Our approach to UX is simple:

We make things easy to use.

We carry out five key stages for every project: Discover, Define, Design, Develop and Deliver. Together, these “5 Ds” are both our philosophy and our process.

To achieve this, we have formed multiple agile teams, each owning the delivery of a portfolio of products and/or projects. Each of these self-organizing, cross-functional teams focus on developing an environment with strong communications and collaboration related to the iterative launch of deliverables.

Join Our Team!

Working at Trufla is more than just a job, we have re-imagined what an office should be. Did you know the average person spends around 2,000 hours at work every year? That’s crazy and probably more time than you spend in any other area of your life. We wanted to make time at Trufla awesome.

Check it Out!