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Trufla’s SEO Audit Service For Websites in Canada & the US

Enhance Your Website’s Visibility and Grow Your Business

In the current digital landscape, your website is your storefront. The Search Engine Optimization (SEO) health of your website can be the deciding factor on whether people can find it or not. An SEO Audit can help you discover the weak points of your website and how to strengthen them. Trufla’s SEO audit service is designed to help you fill in the gaps for a more search engine-optimized website that your clients, the algorithm of Google and other search engines will favour among competitors. Get an SEO health assessment from SEO experts and elevate your website. Our services include small to mid-sized businesses SEO, as well as enterprise seo audit.

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SEO Program

 

What is an SEO Audit Service?

An SEO audit is an evaluation process for all the aspects of a website that impact its SEO performance. The main aim of an SEO audit service is to identify opportunities to improve the website’s performance, making it more visible and potentially increasing its ranking.

A comprehensive SEO Audit service includes:

  • Technical SEO Audit: Examines technical aspects of the website, like indexability, crawlability, site architecture, localization, and mobile-friendliness.
  • On-Page SEO: The page’s elements, like meta tags, headings, internal links, headers, and text, are the main focus.
  • Off-Page SEO: focuses on external elements of the website pages, like the backlink profile.
  • Local SEO: Examines the ranking of the website on a local scale.
  • Content Audit: Assesses the website content in terms of quality, engagement, and relevance.

 

 

 

What the SEO Audit Service Will Tell You

Our SEO audit service will help you assess:

  • The technical SEO health of your website
  • The website’s online visibility for users and search engines
  • The keywords that rank on your website
  • The keywords that rank on the competitor’s website
  • Content gaps and keyword gaps

After the SEO audit, our SEO experts recommend the best SEO strategy to fix all your website’s problems. If you’re unfamiliar with any of the jargon or if you’re new to SEO, they will happily explain everything, making sure you become well-versed in how to make your website grow.

 

 

Why Choose Trufla as Your Go-to SEO Audit Company

Data-Driven with Advanced Tools

Trufla uses the latest tools and analytics to inform our SEO strategies. We use platforms like Google Analytics, Google Search Console and our own tools to give our clients actionable insights into website performance, user behaviour and SEO impact. This data-driven approach means continuous improvement and measurable results.

Proven Results

Trufla has a proven track record of success across Canada. For example, case studies show how our comprehensive SEO program increased organic visibility and SEO lead generation for various brokerages and made them the top brokerages in their province.

Transparent Reporting and Support

Trufla is all about clear communication and collaboration. Clients get detailed reports that break down the SEO metrics and the dedicated SEO specialists will go through the findings, answer questions, and adjust the strategy as needed. Transparency means clients are always in the know about their SEO progress.

 

 

Why Get a Website SEO Audit Service

Identify and Fix Technical Issues

Your website’s technical SEO health is a huge part of its foundation. An aesthetically pleasing website that runs too slow will not convert leads or rank high in SERP. A technical SEO audit service helps you identify weak points that prevent search engines from crawling your website properly. Issues like broken links, crawl errors, and site speed can cause delays in search engine indexing. Identifying these issues will help you fix them and enhance your website’s SEO.

Improve Search Engine Rankings

By discovering your on-page and off-page SEO performance issues, you can improve your website’s visibility. The truth is, if your website doesn’t rank high in search engine results pages SERP, it will barely be discoverable for search engine bots, and consequently, users will not find it.

Elements, like meta tags, headers, content, and internal links, are all SEO ranking factors that an SEO audit can examine, finding out any issues and rectifying them.

Enhance User Experience

An SEO audit service discovers issues your website might have when it comes to usability, including website speed, efficiency, learnability, and error management.

A well-optimized website will allow users to navigate the website and perform basic tasks without any obstacles, like slow loading, a confusing UX, a displeasing design, or frustrating errors. An SEO audit helps you find out what’s stopping your website from being well-optimized for users.

Stay Updated with Algorithm Changes

Regular seo audits help you stay up to date on the latest algorithm changes. Through research and experience, our SEO specialists are always informed of the latest search engine algorithm updates. They can help your business website by detecting outdated existing SEO strategies to replace them with new trends that help your website rank. It is especially helpful when you haven’t optimized your website for a while. Out with the old, in with the new.

Optimize Content Strategy

Your website’s content helps your audience learn more about your brand and directs them to the desired action. Quality content increases engagement and could drive potential clients to spread the word about your business.

Part of our SEO audit is examining the content on your website for relevance, quality, and effectiveness, as well as identifying content gaps. That way, you can devise a content plan that aligns with your goals and helps you achieve them.

Maximize ROI

The main target here is to increase your return on investment. Don’t waste your time on the wrong resources. Fully optimizing your website will help increase leads and potential long-term customers. Clients finding exactly what they need, presented aesthetically, with no errors or lags, and a clear call-to-action, are less likely to look elsewhere.

 

 

Signs You Need an SEO Audit Service

Organic Traffic Decline

The organic search traffic to your website is an indicator of good SEO health. If you discover that fewer people are coming to your website than before, it means there’s a problem that needs to be addressed. The issue could be related to the latest algorithm change, outdated content, or some technical problems.

You could go on a trial-and-error quest until you find a potential culprit, but that would use a lot of resources, time, and effort. An SEO audit would be much faster in finding out where to look and what to do to fix the problem.

Low Search Engine Rankings

If you struggle to appear on the first search engine results page (SERP), it means you’re invisible to most of your target audience. It also means you need to revisit your SEO strategy. On-page and off-page SEO audit will help you find out which areas need improvement when it comes to meta tags, internal links, broken links, headers, backlinks, and content. The SEO audit can be the starting point for devising a good SEO plan to improve search engine ranking.

High Bounce Rates

A high bounce rate of 55% or more is a bad indicator for your website. It means there’s a problem with the website that drives clients away before they can take action.

Many reasons could drive bounce rates up, like a slow website, bad content, poor user experience, or a combination of different reasons. With the SEO audit, it’s easier to find out why the website is performing poorly and improve the website’s SEO performance.

Website Redesign or Migration

Redesigning or migrating your website is a great approach to have an updated website that aligns with your current goals, as well as the latest algorithm trends. However, while changing the website’s design or structure, you may accidentally cause loss or misconfiguration of some of the website’s elements, affecting their performance. If your website has been acting out shortly after redesigning or migrating, an SEO audit service will help you find out the reason and how to fix it.

Slow Website Performance

A slow website frustrates users, potentially driving them away and increasing the bounce rates. It can also decrease your SEO ranking. The bottleneck could be the use of large uncompressed images, plug-ins, a lack of a CDN, server issues, or more. SEO services can help you audit your website’s speed and find out whether you need to compress images, uninstall some plugins, or do something else to improve the speed of your website.

Outdated or Duplicate Content

Google’s algorithm stresses that the quality of content is one of the most important search engine optimization metrics. If your content is outdated with old or irrelevant information, it’s unlikely to rank in the first SERP. Similarly, accidental or intentional duplicate content can severely harm your website’s visibility. Our SEO services include checking your content in terms of quality, relevance, engagement, and accessibility. We also have specialized tools that help detect duplicate content.

Poor Conversion Rates

If your website has good organic traffic but doesn’t convert into leads and sales, it means there are issues to fix related to user experience. The SEO service can help identify the issue, whether it’s related to site structure, content, site speed, design, or other reasons. With the help of an SEO audit, you can get an idea of what needs improvement and start working on it right away.

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SEO Program

 

 

 

 

What Does Our SEO Audit Service Include?

Technical SEO Audit

Our audit services include testing these technical SEO elements:

  • Website Crawlability: Crawlability is how ready the website is for the search engines to access and crawl through the web pages.
  • Indexing and Sitemaps: Indexing refers to when the search engines’ bots add your new web pages to search engines with the help of XML site maps. Without indexing, the pages won’t appear in search results.
  • Website Structure and Navigation: The site structure is like a roadmap. It guides visitors as well as search engines through the website. A good structure enhances user experience and helps search engines understand the website context.
  • URL Structure: Descriptive URL structures make it easier for users to understand your website and for search engines to crawl it.
  • Mobile Responsiveness: Google has a fairly new mobile-first indexing approach. Mobile optimization ensures that your website is accessible for smaller devices.
  • Page Speed Analysis: Technical SEO audit includes checking the speed of your website and finding out the reason behind any speed problems.
  • Security Issues (HTTPS): A ranking signal for Google, HTTPS ensures the security of the data transmission between the user’s browser and your website.
On-Page SEO Audit

For an on-page SEO audit, these are the elements we test:

  • Title Tags: Title tags are HTML elements. They give web pages a clickable headline that users can find in search results and browser tabs.
  • Meta Descriptions: Meta descriptions are also HTML elements shown below the title tags that summarize the content of a page.
  • Header Tags (H1, H2, H3, etc.): Header tags set up the structure of a web page with headings and subheadings.
  • Keyword Usage and Density: Through keyword research, the SEO specialists audit keyword usage and density for effective optimization. Keywords help improve the ranking of your web page in relevant organic search results.
  • Internal Linking: Internal links help with the distribution of the website’s link equity. It also provides navigation aid, helping search engines understand the structure of your website.
  • Image Optimization: A well-optimized use of images improves user experience and search engine performance.
  • Schema Markup and Structured Data: offer search engines extra information about the content of the image, which helps improve the accuracy of the search results and the visibility.
  • Duplicate Content: can hurt rankings and even lead to penalties. Our SEO audit service includes checking for duplicate content.
  • Keyword Cannibalization: happens when more than one page targets the same keyword, causing competition between the pages, leading to reduced visibility.
  • Voice Search Readiness means optimizing your website for conversational queries.
  • Call-to-Action Placement and Effectiveness: CTAS are crucial for user engagement, leads, and conversions.

 

Off-Page SEO Audit

Below are the off-page SEO elements our service focuses on:

  • Backlink Building: Backlinks are links on other websites that point to your website. Quality backlinks strongly affect your website’s SEO performance.
  • Competitor’s Analysis: Analyzing competitors’ backlinks can provide strategies to enhance your own link-building efforts.
Local SEO Audit

Our SEO audit package includes these elements:

  • Google Penalties: highly affect your SEO ranking. We help you fix the problem and submit a reconsideration request.
  • Local keyword reset: Local keyword research and a good SEO strategy can help your business rank high in your service area.
  • Local SEO Rankings: Using a specified rank tracker, we help find out the keywords that your website ranks for.
  • Links and website authority are SEO ranking factors. Checking the backlink profile of your website helps in finding opportunities to improve the quality and quantity of your backlinks.
  • Local Citations: When optimized and fact-checked, local citations can help users and search engines confirm your information, increasing relevance and prominence.
  • Brand mentions/implied links: Brand mentions and implied links are links that mention your business with contact information. Finding them opens opportunities to increase the prominence of your brand.
  • Google Business Profile: Backlinking helps clients find relevant information about your brand. Having a strong profile enhances your local search presence.
  • Reviews and ratings: People trust reviews. Negative reviews, if not addressed correctly, can drive customers away from your brand.
Content Audit

When conducting an SEO audit, we understand the importance of quality content that informs users and establishes your brand’s authority. Here are the top elements on our checklist that we test the content for.

  • Content quality and relevance: We check the content for spelling and grammatical errors, as well as clarity and readability.
  • Duplicate content issues: It’s important to make sure all content on the website is unique.
  • Content gaps and opportunities: An SEO content audit helps identify keyword gaps and new content opportunities that will enhance the website’s SEO performance.
  • Alignment with user intent: The content must align with the targeted customer’s search intent. Otherwise, it could increase bounce rates and stop users from engaging on your website.

 

SEO Program

 

 

 

What We Do: The SEO Audit Process

Initial SEO Consultation Service

The first thing we do is meet up for an initial consultation. Our team studies your unique business objective, target audience and business goals. No two clients have the same business objectives, so we make sure the SEO audit aligns with your specific goals. Whether your goal is to increase organic traffic, improve conversion rates, or enhance brand visibility, we make sure that it’s documented and noted as our priority when conducting the SEO audit.

Website Analysis

Then, we analyze your business for a thorough SEO audit service. What sets us apart from any SEO agency is the attention to detail when auditing a website. We make sure we cover all ground with an SEO audit checklist. Our analysis includes:

Identification of Issues and Opportunities

Our SEO audit service is designed to help you find issues and opportunities for growing your business website. Here are some of the common errors that can stop you from achieving your goals.

Finding out these issues is the best step to fully optimizing your website to perform its intended purpose: to increase user engagement and drive leads to your website.

A Detailed Audit Report

The hard work is almost done. After we’ve documented all our work, we compile a detailed, easy-to-understand SEO audit report. In this report, we explain all identified issues, recommending solutions and best practices. The issues in the report are always listed by priority, from action items that will have a huge impact on your SEO performance to less important items.

Findings and Recommendations

The last step is to present our findings, along with recommended next steps. Our recommendations are always customized based on your SEO goals and overall business objectives.

The Next Step

Our SEO audit service stops here. The good news is, you can continue working with our SEO professionals to execute our recommended plan. Our services include:

  • SEO Lead Generation Services
  • Technical SEO
  • On-Page SEO Services
  • Off-Page SEO Services
  • Keyword Research
  • Local SEO Services
  • SEO for Insurance Brokerages

 

 

 

Insurance SEO: A Highly Competitive Landscape

While our work extends to different industries, we have a history of working with brokerages and insurance agencies, optimizing their websites for search engines and achieving extraordinary results. That goes to show the remarkable skills of our SEO professionals.

Insurance is a highly competitive industry with challenging requirements and a need for special attention to detail. That didn’t stop us from executing SEO strategies that drove our clients to rank on the first page of SERP with more leads than ever. If you’re an insurance brokerage or agency, we would be happy to work with you, starting with a custom SEO audit service. Request a Demo now!

 

SEO Program

 

 

SEO Audit Tools

 

Google Search Console

Google Search Console is one of the most important free tools by Google that can help you monitor your website’s performance. It also helps in maintaining and troubleshooting your site’s presence in Google search results.

When it comes to SEO auditing, Google Search Console helps identify which pages are indexed and which have indexing issues. It also provides performance reports that include data on clicks, impressions, and average position for your site’s pages. Moreover, it detects issues that mobile users face when browsing your website. Google Search Console also alerts about security issues or any manual penalties.

 

Google Analytics

Our team also uses Google Analytics, another Google tool that tracks and reports website traffic and user behaviour. When conducting an SEO audit, our SEO specialists analyze traffic to understand where visitors are coming from and how they interact with your website. They can also evaluate user engagement and content effectiveness through the bounce rate and session duration metrics.

Other features of Google Analytics that we use for auditing are the ability to track conversions and provide audience insights.

 

 

Premium SEO Audit Tools

 

Ahrefs

Known for its backlink analysis capabilities, Ahrefs is a comprehensive SEO toolset that most SEO professionals use. It has a powerful SEO site audit tool that can crawl your website and identify over 100 SEO issues. It can also examine your backlink profile for quality and relevance.

Another way that we use Ahrefs is to identify content gap analysis by finding keywords that your competitors rank for. Also, we track the ranking of your website using Ahrefs helps monitor your keyword rankings over time.

SEMrush

SEMrush is one of the most important keyword research tools on the market, as well as a competent search engine marketing tool. It’s the go-to all-inclusive tool for most digital marketing professionals.

When it comes to site auditing, SEMrush can check over 130 technical and SEO issues. It can also help us identify valuable keywords for specific niches and assess the health of your backlink profile. Additionally, we use SEMrush to track daily changes in your website’s ranking.

 

BrightLocal

BrightLocal is a comprehensive tool, specialized in local SEO, that is used for tracking and reporting. We use it to evaluate your local SEO performance, including Google Business Profile and local citations. Moreover, it’s a powerful tool for monitoring your business listings across directories. We also use it to keep track of your customer reviews across multiple platforms and measure your local search results ranking.

Screaming Frog

Screaming Frog is a website crawler that primarily helps identify SEO issues. It analyzes URLS to find issues, like broken links, duplicate content, and redirect chains. We also use it to review page titles and meta descriptions to find opportunities for optimization.

Screaming Frog has great integration options, as it connects with Google Analytics and Search Console for enriched data. And it allows for tailored data extraction using advanced expression languages, like XPath or regex.

 

Trufla Offers More as a Digital Agency

Full SEO Service Packages

We provide full SEO packages for our clients. We understand the importance of optimizing your website and increasing its visibility, so we have a dedicated SEO team that can drive results. We have different service tiers to ensure you get what you need for your business goals without paying too much. Rest assured, we treat all our clients with the same level of care, regardless of their choice of SEO package.

All our SEO packages include these services:

  • Lead Generation Service
  • On-Page SEO
  • Off-Page SEO
  • Keyword Research
  • Technical SEO
  • Local SEO
  • Content Writing

SEO for Insurance

Insurance SEO is competitive and tough. Small to mid-sized businesses find it tricky to rank among the giants. But that’s not a challenge for our SEO professionals. Their experience in working on insurance websites made them knowledgeable about the ins and outs of SEO for Insurance.

Many of our insurance clients have started ranking on the first page of search engine results pages after taking over their website. Whether you’re an insurance business or not, our SEO team will work above and beyond to get you impressive, data-driven results.

Digital Ads

At Trufla, our Digital Ads service is built to deliver measurable results that drive real business growth for insurance brokers and beyond. We don’t just launch campaigns — we create tailored digital advertising strategies that maximize ROI through precision targeting, data-driven optimization, and compelling creative.

We specialize in Google Ads, social media advertising, and retargeting campaigns. Our team combines deep industry expertise with the latest technology to ensure your brand reaches the right audience at the right time. With full transparency, detailed reporting, and an unyielding focus on conversion, Trufla’s digital ads services help you generate high-quality leads, increase brand visibility, and achieve sustainable success in today’s competitive market.

SEO Program

 

 

SEO Audit Service: FAQs

 

What do your SEO audit services include?

Our SEO audit service includes:

  1. Initial SEO consultation Service
  2. Comprehensive SEO audit that includes technical SEO, on-page SEO, off-page SEO, local SEO, and content audit.
  3. Identifying and documenting all SEO-related website issues.
  4. Presenting the findings to the client in a report.
  5. Recommending the next steps.

When should I invest in SEO auditing services?

You should invest in SEO auditing services if you notice a decline in your website traffic, experience poor search engine rankings, launch a new website, undergo a major site redesign, or after a major Google algorithm update. Even if your site is performing well, regular audits help uncover hidden issues and new opportunities to improve visibility and stay competitive.

How often should I get an SEO audit service?

It’s recommended to get a professional SEO audit at least twice a year. However, if you operate in a highly competitive industry, frequently update your website, or experience any significant changes in your site’s performance or search engine algorithms, quarterly audits can be even more beneficial to maintain and boost your rankings.

How long does an SEO audit service take?

The time it takes to complete an SEO audit service depends on the size and complexity of your website. A standard audit for a small-to-medium-sized website typically takes between 3 to 7 business days. For larger or more complex sites, it may take up to 2 weeks to complete a thorough analysis and compile detailed, actionable insights.

What happens after the SEO audit service is complete?

After the SEO audit is complete, you’ll receive a comprehensive report highlighting issues, strengths, and areas for improvement. The report usually includes a prioritized action plan with specific recommendations. If you choose to continue with our SEO services, you will also be offered implementation support, consultation sessions, and continuous optimization services to help you fix issues, capitalize on opportunities, and see measurable improvements in your SEO performance.