Top 10 SEO Strategies for Insurance Brokers to Increase Online Visibility
The insurance industry has undergone a transformation in the past few years: the industry is smarter, faster, and more efficient than ever. For insurance brokers, creating a powerful digital presence is crucial, and it’s no longer as simple as building a simple website.
As an insurance brokerage, there are several steps you can take to increase your online visibility and ensure you are reaching your customers.
Here are our top 10 SEO strategies:
Understand What People Are Looking For
Your website’s content might be relevant to your potential customers’ needs, but your potential customers need to find you. Conducting keyword searches on a regular basis will help you gain more understanding of what people type into their search bars. Also, including the proper keywords will help you drive your website rank higher in the search results.
Optimize Your Website For Mobile Devices
According to statistics, over 42% of web traffic in Canada comes from mobile phones. Optimizing your website for mobile devices provides a smooth and practical experience for your customers and guarantees that you are reaching a larger number of potential clients and that they can easily find the information they’re looking for on your website.
Use Header Tags and Descriptive Alt Text for Images
Accessibility is an important factor to keep in mind while designing your website. Website accessibility ensures you can reach a wider audience and helps your website have a better ranking on the search engine results page (SERP). Using header tags to make your pages more structured and readable and adding alt text to your images are two ways to increase your website’s accessibility.
Include Internal and External Links
Internal and external links are a crucial part of a successful SEO solutions for Insurance Brokers and Agents. Internal links help people gain a better understanding of your content and keep them interested in learning more, which will lead to people spending more time on your website. It’s important to keep your internal links relevant and contextual and to try and have as many external links as possible, as it contributes to your website’s ranking.
Create High Quality, Relevant Content
It’s easy to write a few hundred words to fill your website pages, but that’s not enough to win your SEO game. Search engines can detect filler content, which may lower your website’s ranking. Creating content that is informative, structured, and well-written is not only crucial to a good browsing experience to gain new customers but will also boost your ranking.
Use Social Media to Promote Your Website
Having a strong web presence cannot be achieved with a website alone. It’s important to focus on building on-brand social media pages on relevant platforms and to use the marketing and advertising tools these platforms offer. With the right content, your social media posts can drive sizeable traffic to your website and broaden your reach.
Claim and Optimise your Google My Business Listing
Creating a business profile on Google is an important step to increase your business’s visibility. A brokerage can create a profile, which includes adding photos and customer reviews. Google may also add information it finds on the web to the business profile. To manage and edit your business profile, create a Google My Business account and use it to claim your business. This step helps you control the information displayed in the Google listing.
Use Schema Markup to Provide Structured Data to Search Engines
Schema markup is code that you add to your website to specify the type of elements on a page. Schema helps search engines gain a better understanding of your website’s content and can boost your ranking. There are 32 types of schemas you can specify that Google understands, including how-to, article, review, Q&A, and video. You can use Google’s Structured Data Markup Helper to easily add schema markup to your website.
Use Title Tags and Meta Descriptions Effectively
Title tags are helpful for optimising SEO performance because they tell the search engine what the page is about. The title tag appears in the browser tab, the page title in the search engine results page, and the title of the page in the preview when shared on social media. The main guideline for title tags involves including a relevant keyword.
The meta description is displayed as a snippet under the page title in the search engine results page, and its main role is to increase the click-through rate, thus indirectly influencing your site’s ranking. Meta descriptions should be under 150 characters and include keywords and a call-to-action that will motivate the user to click on your website.
Monitor and Track SEO Performance
Assessing your SEO strategy will help you understand where your strategy needs improvement. SEO is organic search traffic, which is traffic directed to your website from the search engine results page. You should also frequently check your ranking for searches in your relevant keywords by performing Google searches. Additionally, you can use tools provided by Google to track your site’s click-through rate, page speed, time spent on page, and conversion rate.
Investing in an effective SEO strategy will help you boost sales, improve your customer’s experience and help your brokerage stay relevant in a fast-paced and ever-evolving market. Set clear goals and take the time to learn more about how you can get your brokerage the exposure it deserves. At Trufla, we offer various tools that can help you track your SEO performance, including SEO optimization packages and training.