Expert SEO Consulting Services in Canada and the US
Transform Clicks into Clients with our SEO Consulting Services
Your website isn’t bringing you clients even though it’s gaining traffic? This means that your SEO strategy is failing to turn visitors into leads or clients, and that it’s time to revisit it. Search engine optimization (SEO) helps search engines understand your website’s content and determine how relevant it is to specific search queries. Our expert SEO consultants at Trufla will help your website rank higher on search engine results pages (SERP) by implementing SEO best practices and continuously optimizing your content and structure. From conducting competitor analysis and creating content strategies to optimizing on-page and off-page elements, we ensure your website is aligned with your business objectives. Request a consultation session today and unlock your website’s full potential.
Why Brokers Across Canada and the US Trust Our SEO Consulting Services
Your Local SEO Experts
At Trufla, we totally get the ins and outs of the insurance industry because we work directly with insurance brokers across Canada and the US every day. With our deep insurance knowledge and proven SEO expertise, we help brokerages rank locally and attract the right target audience, turning organic traffic into qualified leads.
Custom Packages for Your Business
Whether you’re starting from scratch or adjusting your current SEO strategy, we have three packages that you can choose from: basic, expert, and advanced. Our team will help you customize your package so you can get the services you need and leave the rest.
Results You Can See
We don’t only promise better search engine rankings, we deliver measurable results and overall performance improvements. Our search engine optimization consultants will keep you informed with the process and the results, so you can see your key performance metrics and understand what’s driving growth. This method helps you make data-backed business decisions and allows us to adjust your SEO strategy to get better outcomes continuously.
Long-Term Support
Unlike what many people think, SEO isn’t a one-time fix, it’s an ongoing process that should evolve with your business. A strategy that has worked for you before might be too outdated to keep up with algorithm changes, customer behaviour, and new competitors. That’s why our SEO consultants offer long-term support to ensure your website is always up-to-date, fully optimized, and aligned with current best practices.
When Should You Consider Hiring an SEO Consultant?
Many businesses think that if their website is live and getting some traffic, then the job is done. However, if you’re not seeing real growth like higher rankings in relevant search results, better leads, or enhanced online visibility, it may be a sign that your SEO strategy needs refining.
Below are some major signs that your website isn’t performing the way it should and that it’s time to seek help from a professional ecommerce SEO consulting company.
Your Website Is Not Driving Traffic
If your website is not attracting visitors, it means that search engines like Google and Bing may not be viewing it as relevant or valuable to users, which is why it won’t appear on the first search pages. This can be due to many reasons, such as poor keyword targeting, lack of optimized content, or technical issues within your website, all of which hinder your efforts in increasing organic traffic.
Your Website Is Not Ranking
If your website is not appearing on the first search engine results pages (SERP) when potential clients search for your services, it means your visibility is limited. Low rankings in the SERP can be caused by issues with both on-page and off-page SEO, including poor keyword research, weak website structure, low domain authority, or lack of strong backlinks.
Your Rankings Are Falling
Maybe your website used to rank well before, but now it does not. Whether your rankings dropped gradually or suddenly, this is a sign that search engines are no longer seeing your site as relevant. The cause for this decline can be algorithm updates, increased competition, changing SEO trends, outdated content, or technical issues. Without a professional SEO consultancy, you may never know what went wrong.
Regular SEO audits can help pinpoint the underlying causes of declining rankings and provide useful solutions.
Bounce Rates Are High
The number of visitors your website attracts is important, but how long these visitors stay and engage with your website matters even more. If your visitors are leaving your website after viewing just one page without taking any action, it indicates that your website isn’t offering the experience they’re expecting. A bounce rate of 55% or more is considered high, and it may signal issues with content relevance, site speed, calls to action, or your website experience as a whole.
Your Website Has Broken Links
If a user visits your website and starts exploring it, then they click on a link and it leads them to an error page, it ruins their experience and damages trust. Broken links make your website look outdated and poorly maintained, which can drastically lower your rankings because it affects how search engines view your site. Fixing broken links is essential to help your visitors navigate your website with ease, and it shows search engines that your website is reliable.
Issues With Your Content
If you want visitors to stay on your website and explore your services, your content needs to be clear, engaging, and well-suited for your target audience. Outdated information, poor structure, the lack of keywords, and vague messaging can all lead to high bounce rates and missed opportunities. Strong content is important because it helps your visitors understand your services and enhances your visibility in search results.
Your Website Has Duplicate Content
Duplicate content is a common problem that can cause your website’s rankings to drop or not even show in search results at all. Search engines like to see unique content on each page of your website because it helps them understand the purpose of each page. Even if you’re targeting location-specific keywords, copying the same content across multiple location pages or service pages can hurt your rankings.
Pages Take so Long to Load
Another sign that you need to seek help from a trusted SEO consulting firm is when your website pages take too long to load. Slow websites don’t rank well, and users do not stay on them for long. Visitors expect your website to load within a few seconds, and if it doesn’t, they will leave before even reading your content. Even with thorough keyword research, reliable backlinks, and strong content, poor site speed can hold your SEO rankings back.
The Lack of Internal Links
Internal links aim to keep visitors on your website by guiding them to other relevant pages, which increases your chances of turning them into leads or clients. Without internal linking, users might leave your website after reading only one page, reducing engagement and limiting their understanding of your services. A well-connected internal links map can help users navigate your website more easily while also allowing search engines to crawl your site more effectively.
Your Website Is Not Mobile-Friendly
People nowadays use their phones more than ever to search for information and surf the web. If your website isn’t optimized for mobile devices, your visitors won’t be able to navigate menus, click buttons, or read your content with ease. This can cost you hundreds, if not thousands, of missed opportunities as users leave without engaging with your website. It also harms your search engine rankings because being mobile-friendly is a key factor that affects your visibility in search results.
How Can Our SEO Consulting Services Help You With These Issues?
Our SEO consulting services are designed to identify the gaps and issues in your strategy and provide clear, data-driven solutions to improve your website’s performance and enhance your online presence. Our team works closely with you to ensure our recommendations align with your business objectives and audience. We also provide ongoing support to keep you on the right track despite algorithm updates and changes in user behaviour.
Our process includes the following main steps: Our comprehensive SEO campaign is designed to address all aspects of your website’s performance.
- Initial Consultation: The first thing we do is understand the client’s goals, challenges, and expectations and review the current SEO strategy (if found). During the initial consultation, our SEO specialist will work with you to understand your goals and challenges. We also conduct a competitor analysis to identify opportunities and gaps.
- SEO Audit: We assess the client’s website to understand its current performance and identify gaps and issues in your strategy. We thoroughly analyze each page to review content., links, keywords, technical structure, page speed, and site visibility.
- Strategy Development: After conducting our audit, we will build a custom SEO strategy that aligns with your business goals, ensures you reach your target audience, and improves your rankings. This plan includes recommendations for content, site structure, keywords, and technical improvements.
- Implementation Guidance: If the plan is approved, we will guide you through the implementation process to ensure changes are applied correctly. Whether it involves updating website UX, adjusting technical elements, or website redesign, our team works closely with yours to make sure everything is in place.
- Monitoring and Optimization: After the plan is implemented, we will keep an eye on your website to monitor its performance and track key metrics such as traffic, rankings, and engagement. Based on the results, we will keep improving and adjusting your strategy to keep up with SEO trends and continue delivering growth.
- Final Presentation: After the plan is executed, we will deliver a recap of achievements and ongoing recommendations to review ROI and key milestones. We will also propose long-term SEO plans (if applicable).
Our SEO Consulting Services
SEO Lead Generation
SEO lead generation is the process of attracting potential clients to your website through organic traffic from search engines. We help your business appear on the first pages of the search results by targeting the right keywords, optimizing content, solving any technical issues, and improving your website structure. A good SEO strategy can enhance your credibility and encourage visitors to take action, such as filling out a form, requesting a quote, or contacting your team.
Our SEO Lead Generation Services are:
On-Page SEO Services
On-page SEO, also referred to as on-site SEO, is the process of optimizing website pages and their content for search engines and users. Our SEO consultants focus on improving key elements such as page titles, headings, meta descriptions, internal links, image alt text, and keyword placement. We also work on optimizing your content for search engines by including keywords, editing duplicate content, and ensuring each page is unique and valuable.
We provide the following on-page search engine optimization consulting services:
- SEO Website Audit Services
- Keyword Targeting
- Content Creation and Optimization
- Meta Tags and Meta Descriptions
- URL Structure Optimization
- Internal Links
- Image Optimization
- Mobile Optimization
- Page Speed Improvement
- Schema Markup Implementation
Off-Page SEO Services
Off-page SEO refers to the activities done outside of your website to improve its visibility and authority in search engine results. These efforts enhance how search engines view your website in terms of trust, relevance, and credibility. Our expert SEO consultants focus on building reliable backlinks and managing local citations to strengthen your online presence.
Our SEO consultants handle off-page SEO tasks such as:
- Backlinks Building
- Broken Link Building
- Skyscraper Technique
- Unlinked Brand Mention
Keyword Research
Accurate keyword targeting is one of the key factors that can attract organic traffic to your website. Your potential customers use specific words for searching when they are trying to find insurance services in their area, and through our in-depth keyword research, we find exactly what these terms are. Our SEO consultants use several metrics to find and target the most effective terms based on their keyword rankings, search volume, competition levels, and user intent.
We provide keyword targeting and research as a part of our SEO consulting services. Contact us today to book your demo!
Local SEO Strategies
Local search engine optimization is important for insurance brokers because the leads generated from local searches are more likely to take action. Our SEO consultants optimize your website for local visibility so that it shows up when people search for services like “home insurance near me”. Our team works on Google Business Profile optimization, local citation building, and location-specific keyword targeting to help your website appear in local search results in Canada and the US.
Our local SEO consulting services include:
- Keyword Research
- On-Page Optimization
- Google Business Profile Optimization
- Local Citations
- Review Management
- Content Creation
- Technical SEO
What Makes Insurance SEO Different?
Insurance is one of the most competitive industries in the digital space, which makes search engine optimization challenging and important, especially for local businesses. Insurance SEO requires a certain approach that takes into consideration industry trends, local regulations, and user behaviour. Generic strategies aren’t enough; your SEO campaigns need to be data-driven and precise to succeed and rank on the first search pages.
Unlike other SEO consulting agencies, our in-house team at Trufla understand the needs of insurance brokers across Canada and the US. By staying up to date with industry trends, algorithm updates, and rising competitors, we ensure that your strategy is always aligned with your objectives.
Reach out today to learn more about our SEO consulting services.
How Do We Help Brokers Outrank Competitors?
Outranking competitors in the insurance market requires more than basic SEO; it needs a focused, data-driven approach that combines industry experience with technical expertise. From on-page optimization and keyword targeting to off-page improvements and technical seo, all the elements must work together to support your search marketing strategy. Our SEO efforts aim to increase organic traffic, drive qualified leads, and position your insurance brokerage as a trusted provider among competitors.
Here’s how we help brokers gain a competitive edge and stand out among thousands of search results:
SEO Consulting Projects
Before we get all technical, we take time to understand your business needs, objectives, and challenges. We thoroughly analyze your website to identify issues and gaps before setting a reliable SEO strategy that improves keyword targeting, creates SEO optimized content, and strengthens your site structure.
Digital Marketing Efforts
We integrate our SEO campaigns with your social media and digital marketing efforts to create a unified strategy that enhances your online presence and drives organic traffic to your website.
Web Development
Our SEO consultants work closely with your web development team to ensure your website is fast, mobile-friendly, and easy to navigate. We also provide a website security services. Our goal is to create a healthy technical environment that can support long-term SEO success.
What Makes Web Development Important for SEO?
- Web development and SEO are closely linked, and a website’s structure and design can impact its search engine rankings.
- Web development should include SEO considerations, such as meta tags and content optimization, to ensure that the website is optimized for search engines.
- By incorporating SEO into their web development, businesses can improve their search engine rankings and increase their online presence.
Interested in SEO consultant hiring? Request a demo today to learn more about our SEO consultant services.
Do You Think Your Website is Mobile Friendly?
Most seo agencies can agree that mobile optimization is not an option; it’s a must in today’s world. The majority of users surf the internet using their mobile phones, and if your site isn’t mobile-friendly, you’ll miss out on tons of opportunities and potential clients. Poor mobile experience leads to high bounce rates, lower engagement, and bad rankings on the search results. As part of our online marketing approach, we ensure your website is fully responsive on all screen sizes, including desktops, phones, and tablets, so you never miss a growth opportunity.
Mobile Optimization for Brokers in Canada and the US
Our SEO consulting services at Trufla include optimizing your website for mobile to enhance user experience, increase engagement, and improve search engine rankings through:
- Responsive Design Implementation: Our SEO consultants, along with our implementation team, will ensure that your site is fully responsive across all devices.
- Mobile-First Indexing: We optimize your site for mobile-first indexing, ensuring it performs well in mobile search results.
Ready to Become a Semi-SEO Expert?
We understand that your time is limited; however, one of our goals at Trufla is to inform you of what is happening. We’re more than happy to handle the SEO process for you, but we also believe in giving you enough knowledge to understand how and why things are working.
Our SEO consultants will train you to become a semi-expert on your SEO journey so that you can make solo decisions and understand the impact of ongoing strategies.
We break down reports into easy-to-understand insights, explain why certain changes matter, and show you how SEO supports your long-term growth.
Contact us today to learn more about our SEO consulting services and never miss another opportunity to grow your online presence!
Professional Insurance SEO Consulting Services for Agencies in Canada and the US
In today’s competitive digital world, having a website is a necessity, but it’s not enough. If you want your insurance agency to grow, you need a strong online presence to give you a competitive edge. A well-optimized website can help you improve your online visibility, attract more organic traffic and qualified leads, and position your agency as a trusted provider in your area.
Our SEO consulting services at Trufla are designed specifically for insurance agencies across Canada and the USA to improve their search engine rankings and drive real growth. Our SEO consultants take the time to truly understand your business goals and analyze your current website to create a plan customized for your success.
Request a demo with one of our SEO consultants today and experience the Trufla difference!
SEO Consulting Services, Canada and US – FAQS
Why is site speed important for search engine optimization?
Site speed is important for both users and search engines because it directly impacts user experience and how your website ranks in search results. If your website takes more than a few seconds to load, it can make your visitors leave without navigating it or reading any pages. Also, search engines prefer websites that load faster because they provide a better user experience. Our search engine optimization consultants will work with your web development team to enhance your website’s performance and ensure it ranks higher on search results pages.
What is the difference between on-page SEO and off-page SEO?
On-page SEO focuses on enhancing SEO elements that are on your website, such as keywords, page titles, meta descriptions, headers, content, internal links, and images. Meanwhile, off-page SEO focuses on the SEO elements that are outside your website, including backlinks, local citations, and mentions on other relevant websites.
Why do you need SEO consulting services?
If you have a website, but it’s not attracting organic traffic or if it’s struggling to rank for important keywords, our SEO consulting services can help. The higher a site ranks on search engine results pages, the more traffic it can receive, and the better your chances are of converting your visitors into leads.
How can you increase organic traffic to your website?
You can increase organic traffic by following a solid SEO strategy that focuses on targeting the right keywords, creating high-quality content, and improving on-page and off-page SEO elements. A professional SEO consultant can help you with creating a strong SEO strategy that increases organic traffic and enhances your website ranking. Book a demo today to learn more about our SEO consulting services.
Can I do my website’s SEO on my own?
You can start learning basic SEO strategies on your own, but getting tangible results requires getting help from an SEO professional. SEO trends change constantly. and following up with them can be very confusing, especially if you have a business to run. Our SEO consulting services are designed to handle the SEO complexities for you, while also training you to be a semi-expert along the way. Without professional SEO services, you could waste a lot of time and resources that don’t drive real results.