The Value of Google Ads for Insurance Agents & Brokers
There are several benefits for insurance brokers and agents using Google Ads services for insurance marketing, including:
- Ability to target keywords and audiences
- Quick Results
A good insurance Google Ads agency will help you capitalize on all of these benefits and make the most out of your campaign.
Targeting Keywords & Audiences
Google Ads enables you to do an incredible amount of targeting for keywords and audiences. From broad to very niche, you can target the keywords and audiences that will deliver you traffic to your website.
As part of the truWeb package, Trufla helps your insurance brokerage or agency maximize your success by ensuring your targeted keywords and audiences reflect your business goals and deliver qualified traffic who are ready to purchase insurance.
Effective Insurance Marketing
Done correctly, Google Ads is incredibly effective.Trufla can help your insurance agency or brokerage get it right and drive high-quality traffic to your website. That’s why we include Google Ads as part of truWeb, because you can’t be successful with ads without an exceptional website that will convert them.
Unlike a billboard, Google Ads is measurable. When you put up a billboard, you have no idea how many people see it or how many people become a customer thanks to that one billboard.
Google Ads, however, allows you to have great insight over your ad and campaign performance. You’ll have data to inform your business decisions. You’ll know what is working and what isn’t.
We can help you interpret this data, makes recommendations, and aids you in improving your campaign performance further.
Adjustable Ads and Campaigns
Because Google Ads is so measurable, it’s easy to identify opportunities for improvement. You can adjust your campaign as you go, meaning you’re never wasting money on something that isn’t working.
If there’s a spelling mistake on a billboard, it’s going to be tough to fix quickly. An adjustment on Google Ads, however, is quick and simple.
But you do need to know how to interpret the data and know where the changes should be made. An insurance Google Ads agency like Trufla can help monitor your advertising campaigns, understand the data, and take action when needed.
Whether you start small or jump right in, your campaigns are always scalable. Find success? Keep going or raise your ad spend if you have the capacity. Too many leads to handle? You can scale back to get the number you can handle until you get more staff.
Trufla can help you get your footing or grow your insurance Google Ads campaigns.
Google Ads often deliver results more quickly than other marketing techniques. To ensure you get the most out of your ad spend, partner with a Google Ad Manager for insurance brokers and agents. We set you up for success so you can maximize your return on investment because you’re not just getting ads with truWeb, you’re getting a true digital sales platform.