Google Ads Services for the Insurance Industry

Did you know that “insurance” is the most competitive keyword in Google ads? Many insurance agencies, brokers, and companies use insurance-related keywords to advertise their business. What does that mean for you? It means using Google Ads for insurance may be more difficult and expensive than you expect. But a Google Ad manager specializing in insurance brokers/agents can help.

Trufla offers google ads services for insurance agents, brokers, and companies as part of our truWeb package. We have extensive experience in Google Ads management for insurance and can help you develop and execute a successful campaign.

The Value of Google Ads for Insurance Agents & Brokers

There are several benefits for insurance brokers and agents using Google Ads services for insurance marketing, including:

  • Ability to target keywords and audiences
  • Effectiveness
  • Measurability
  • Adjustability
  • Scalability
  • Quick Results

A good insurance Google Ads agency will help you capitalize on all of these benefits and make the most out of your campaign.

Targeting Keywords & Audiences

Google Ads enables you to do an incredible amount of targeting for keywords and audiences. From broad to very niche, you can target the keywords and audiences that will deliver you traffic to your website.

As part of the truWeb package, Trufla helps your insurance brokerage or agency maximize your success by ensuring your targeted keywords and audiences reflect your business goals and deliver qualified traffic who are ready to purchase insurance.

Effective Insurance Marketing

Done correctly, Google Ads is incredibly effective.Trufla can help your insurance agency or brokerage get it right and drive high-quality traffic to your website. That’s why we include Google Ads as part of truWeb, because you can’t be successful with ads without an exceptional website that will convert them.

Measurable Progress

Unlike a billboard, Google Ads is measurable. When you put up a billboard, you have no idea how many people see it or how many people become a customer thanks to that one billboard. 

Google Ads, however, allows you to have great insight over your ad and campaign performance. You’ll have data to inform your business decisions. You’ll know what is working and what isn’t.

We can help you interpret this data, makes recommendations, and aids you in improving your campaign performance further.

Adjustable Ads and Campaigns

Because Google Ads is so measurable, it’s easy to identify opportunities for improvement. You can adjust your campaign as you go, meaning you’re never wasting money on something that isn’t working.

If there’s a spelling mistake on a billboard, it’s going to be tough to fix quickly. An adjustment on Google Ads, however, is quick and simple.

But you do need to know how to interpret the data and know where the changes should be made. An insurance Google Ads agency like Trufla can help monitor your advertising campaigns, understand the data, and take action when needed.


Whether you start small or jump right in, your campaigns are always scalable. Find success? Keep going or raise your ad spend if you have the capacity. Too many leads to handle? You can scale back to get the number you can handle until you get more staff.

Trufla can help you get your footing or grow your insurance Google Ads campaigns. 

Quick Results

Google Ads often deliver results more quickly than other marketing techniques. To ensure you get the most out of your ad spend, partner with a Google Ad Manager for insurance brokers and agents. We set you up for success so you can maximize your return on investment because you’re not just getting ads with truWeb, you’re getting a true digital sales platform.

Value of Google Ads Management

Why would you need a Google Ads manager for your insurance agency or brokerage? There are several reasons:

  1. The insurance keyword is very competitive. 
  2. Save time, effort, and money.
  3. Avoid stalls.

Competitiveness of the Insurance Keyword

Insurance-related keywords are the most expensive in Google Ads. This means you need to strategize in order to ensure you’re getting the most return on your investment and capturing the website traffic that converts. This is a challenge. 

But truWeb is up for that challenge. Our insurance Google Ads experts know how to use quality scores, specific targeting, and negative keywords to help your ads get results. We also design your website to help you convert traffic into leads.

Save Time, Effort, and Money

Google Ads take a lot of time, effort, and money, especially if you’re just starting out. You’ll be able to save in all three areas with the help of truWeb. We’re efficient and effective, delivering success with your insurance Google Ads campaign< and website.

Avoid Stalls

Avoid stalls in your insurance Google Ads campaign due to staff turnover or other urgent projects. As the Google Ad manager for your insurance brokerage/agency, we’ll be focused on your advertising success. We also have a knowledgeable, experienced team so your campaign is never stalled. 

Trufla: The Best Insurance Google Ads Agency

Of course, you need to hire the right insurance google ads agency. With truWeb, you’re getting a website that will help convert ad traffic into your leads. We take care of your website and Google advertising from start to finish. We take your business objectives, develop a strategy, build campaigns, and execute them. We monitor your ad performance, provide feedback, and adjust as needed.=

truWeb focuses on improving your quality score, using specific keyword and audience targeting, and ensuring your landing page sets you up for success to convert your visitors into leads. Our experts are experienced with search engine advertising and display or partner network advertising, so we can create campaigns that target one or both areas.

But what really sets us apart? We work exclusively within the insurance industry. We were built by brokers for brokers. We understand the challenge of insurance Google Ads management because we’ve already gone through it.

Contact us today to see how we can help your insurance agency, brokerage or company drive high-quality traffic with Google Ads and a digital sales platform.

Google Ads Management for Insurance FAQs

Here are some of our most frequently asked questions:

Google Adwords is the old name for Google Ads, which was rebranded in 2018. If you’re looking for an insurance Google Adwords expert, you’ve found one with Trufla!

There are two main areas to advertise: search engine results and the display or partner network. The first shows your ad in the results page after someone has searched for particular keywords The second shows your ad across a network of websites.

Google ads are available in a variety of formats including text, image, and video. There are also several calls to actions you can add. 

Yes. While Trufla provides recommendations, you have the final say over your ads. Together, we determine your target keywords, audiences, and the appearance of your ads.

Contact Trufla today to see what we can do with your website and Google Ads for your insurance brokerage or agency. 

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and see the results yourself!

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