Yes! We work with you to design an insurance website that acts as your digital sales platform… but we need your help, too! We want to understand your business goals, your target audience, and your brand to ensure we design a website for your insurance agency/brokerage.
You’ll get full oversight over the design and functionality of your insurance website. You’ll also be able to edit your website, including changing images, text, and adding and removing pages. Websites need to be updated and added to, so the ability to adjust over time is important.
Of course, we’re happy to take care of any updates for you, too, if you can’t spare the staffing resources.
It used to be that just having a website was enough. Provide a phone number and an email and you’re findable online and miles ahead of your competition. But that hasn’t been enough for over a decade. Today’s websites need to be beautiful, functional, and optimized for search engines, lead generation, and mobile. Otherwise, your potential customers will either never find you or never convert into a lead.
You will lose out on sales if your website doesn’t make it easy for your prospects to find the information they need and provide a positive experience for them while they’re visiting. You don’t just need an insurance agent website… you need an insurance digital sales platform.
There are many ways your website can be found, but the main way is through search engines. Optimizing your website to rank well on results page is complex and ever-changing, since search engines change their algorithms daily. There are technical aspects to consider, the actual web development that makes your website more friendly to search engines, and there is the content of your website.
truWeb’s websites are search engine optimized to help you be found by potential clients and rank better in search results. We also have experts who can aid you with the content side of things.
Is it easy for your prospects to request a quote online? Is your phone number and address also simple to find? Or do you make it difficult for website visitors to get in touch?
Ideally, the fewer clicks needed to find essential information or take a desired action, the better. To be effective, your website should allow visitors to request a quote, even if it’s a simple web form. It’s best if this call-to-action is available on every webpage, as this is what will get you leads.
Insurance website design is all about providing a positive experience and making it easy for people to do the desired action (usually, to request a quote). There are also more advanced tactics, such as online chats.
Talk to truWeb’s experts about optimizing your website for lead generation and how to convert your web traffic.
Yes, absolutely. You’ll be able to add/remove pages, edit content, change out images… anything and everything. You also get the power of approval on the design and targeted keywords, audiences, and goals with your website.
Contact us today to see a demo of our digital sales platform or to find out what we can do for your insurance website.