Why is digital marketing for insurance companies valuable?
You may think that most of your business comes through referrals and in through your front door. But more and more consumers are socializing, researching, and purchasing online. Increasingly, they prefer to buy via the internet as well. Digital marketing for insurance agents allows them to build their brand and be found by potential customers. It also helps beget business, through lead generation and conversion to sales – and therefore, increases the overall revenue.
Think about it: if a potential customer received a recommendation from a current client, they’re probably still going to search your brokerage online. They might be looking for your exact location, your phone number, or maybe want to request a quote online. They may also be reading other reviews about your business or looking to learn about what you offer.
Once they’re on your website, how easy is it for them to get a quote? How quickly can they become a customer? This is an important part of digital marketing that is often overlooked: getting traffic to your website is great, but you need to be able to capture those leads and convert them into sales.
Digital marketing for insurance brokers is key because the world is digital. Your competition is also growing online, and if you’re not there and proceeding down your digital journey, you will be left behind.
With truWeb, we work with your business to develop a good digital marketing strategy that addresses the different aspects of online insurance marketing. This includes your website, search engine optimization, search engine marketing, social media, and lead management.
Digital marketing for insurance companies or agents doesn’t have to be difficult. Partner with truWeb to see exactly how powerful a website and digital marketing for insurance can be.