Search engines have become an integral part of our daily lives. We search to find answers, ask questions, and to make purchases. More and more consumers are researching and purchasing their insurance online. Which is why its imperative businesses invest in SEO to ensure they’re able to be found via the internet.
SEO for insurance brokers and companies is valuable because consumers use search engines for a variety of purposes. Here are a few ways your business may show up in a search result:
- Asking an insurance-related question
- Looking for an insurance product
- Searching for reviews on your brand
People search for answers, solutions, reviews and more. If your insurance agency, brokerage, or company isn’t showing up in these search results, your competitors are.
Ranking your insurance brokerages website is vital if you’re company relies on it as a source of income/leads If you’re on the fifth page of search results, it’s not likely that you’ll be found by very many people. That means that website traffic is going to your competitors. SEO for insurance agencies is the key to improving your ranking in search engine results for targeted keywords. Ideally, you’d be on the first page, because the higher your rankings the more likely potential customers will find you. This will generate website traffic and allow you to capture more leads and get more sales.
Unfortunately, SEO is not an easy task. To ensure searchers are seeing relevant results, search engines make it tricky to rank a website and change their algorithms daily. That’s why Trufla offers insurance SEO services to help your brokerage capitalize on SEO while not sweating the details.