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Insurance Website Redesign

Relaunch and Revamp – Transform Your Insurance Website with Trufla

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It’s no secret that today’s insurance market depends significantly on the Internet. Over 50% of Canadians and a large majority of Americans, often cited as over 80%, conduct online research before purchasing insurance.
A great website that’s functional and interactive benefits your brokerage in many ways; it increases your credibility, boosts your brand image, generates leads, attracts organic traffic, and provides better customer service. If you’re not seeing these results from your website, now is the time to tackle a website redesign and start making the most out of your website with our digital sales tool, truWeb. Our redesign solutions, including relaunching and revamping strategies, are crafted to drive growth and maximize performance.
To increase the word count of your landing page, you can expand on the existing sections and add new content. Below are some suggestions to help you achieve this.

Unleash Your Site’s Potential: Trufla’s Insurance Website Redesign Solutions

The Benefits of a Great Insurance Website Revamp

A great website that’s functional and interactive benefits your brokerage in many ways. Here’s a closer look at how:

Increases Your Credibility

If your website is professional-looking, your audience will see you as a credible service provider. On the other hand, if it looks outdated and ungraceful, they will hardly stay long enough to make a purchase. A bad-looking website is a sign that either the company doesn’t care about the presentation or that it might be illegitimate. Our web design team can balance functionality and good looks when working on your insurance website redesign.

Boosts Brand Image

Your website is a reflector of your brand. It needs to be well-designed to be memorable to your clients. Not only will a good-looking website enhance your brand image, but it will also make you stand out among competitors. The insurance industry is very competitive. Don’t let appearance drive customers away from the valuable services you offer. Our team can help you reinforce a positive, memorable, brand image when creating your website design.

Generates Leads

Appearance matters but a good website isn’t just “good-looking”. It is also effective in generating leads and turning visitors into customers. For example, engaging high-quality content showcases your company’s expertise and authority. Pair that content with a strong call-to-action and you get higher conversion rates in the long term. Our content creator team will create relevant, engaging content that helps you build a loyal customer base.

Attracts Traffic

SEO is one part of our redesigning package. We have expert SEO specialists, dedicated to improving your website’s organic traffic. After applying SEO strategies, you will see your website ranking higher on search engines, driving organic traffic to your site. Our team of SEO specialists will make sure your website improves its ranking on SERP, making your website more visible.

Provides Better Customer Service

Potential customers are always looking for answers to questions about your service. They need to know if your insurance service will satisfy their needs specifically. If they can’t find these answers, they can get frustrated and look elsewhere for insurance services. To prevent that, we add FAQs to pages on your websites, in addition to easy navigation options to give users the best experience possible.

Website redesign solutions: Boost Traffic and Conversions

With Trufla’s truWeb, you can completely transform or renovate your insurance website into a functional digital sales platform that helps you achieve your business goals, from higher conversions to boosting your sales and revenue.

We specialize in building functional tools that revolutionize the way insurance brokerages operate.

With truWeb, you don’t just get a great-looking website: we ensure your website’s functionality gives you maximum benefits by focusing on several aspects, including:

Web Design

Our team creates visually appealing websites that are easy to navigate and provide a positive user experience.

Graphic Design

We add high-quality graphics that align with your brand and engage your visitors.

Search Engine Optimization (SEO)

We specialize in Insurance SEO Services with our team of experts.

Conversion Rate Optimization (CRO)

We also optimize your website to increase the percentage of visitors who take a desired action, like subscribing or signing up.

Digital Analytics

Our tools allow you to monitor and analyze your website’s performance to identify areas for improvement.

Automation

We integrate automation tools to streamline processes and enhance efficiency.

Responsive Design

We ensure your website looks and functions well on all devices, from desktops to mobile phones.

Website Security

Website UX Design

Website Redesign

Excited to get started?

Let’s explore the elements that are necessary for insurance website redesign solutions. Learn more with a demo today.

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When to Revamp Your Insurance Brokerage’s Website for Unmatched Performance

The typical consumer turns to the internet to not only research insurance but to purchase insurance because it’s convenient, efficient, and allows them to compare quotes from multiple providers.

Insurance buyers can find affordable insurance options, excellent coverage, and reliable customer service, often without speaking to an agent or broker.

But as an insurance broker or agent, if your website doesn’t meet a set of requirements to enable your brokerage to boost conversions and traffic, build brand identity, and provide excellent customer service – people will leave you for your competitors.

Does your existing website have the necessary communication tools to facilitate a sale or inquiry effectively? Does a first-time visitor or repeat customer easily find the information they’re looking for? Is it simple to understand? Do they know what to do next? If the answer is not a straight yes, it’s time to devise a website redesign strategy.

Here are some signs it’s time for a website redesign

Outdated Design

We’ve all been driven away from a website because it looks fresh out of the 2000’s. If your website looks outdated, it can negatively impact your brand image.

Poor User Experience

Website UX Design is very Important, Difficult navigation and slow load times can frustrate and drive users away. This increases the bounce rates, affecting your SEO performance.

Low Conversion Rates

If your website gets a fair amount of visitors but none are converting into leads or customers, your website may need optimization.

Lack of Mobile-Friendliness

Nowadays, users rely on their mobile devices for everything. So, a mobile-friendly website is essential.

Integrating AI Chatbots on Your Insurance Website

Website Redesign Solutions

Let us transform your website and help turn your visitors into customers. Learn more now.

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Criteria Key to a Functional Insurance Brokerage Website

In general, your insurance brokerage website should meet the following seven criteria, to not only improve your insurance website’s appearance but to improve the customer’s experience

Fast Load Times

Web pages that take more than three seconds to fully load disengage the reader. The mobile version of your website should take no more than two seconds to load. If a customer finds your website slow to reload, they are more likely to leave, increasing the bounce rate for your website. This affects your website’s visibility and SEO performance significantly.

User-friendly

Your website should be intuitive, organized, and user-friendly. Customers should be able to navigate the website seamlessly, having no trouble moving from one action to another. If it’s not intuitive enough, the user will get frustrated and may not follow the CTA.

Visual Aids

Images and colours should be used strategically throughout your website. The look of your website largely affects the user experience (UX Design). If your website looks outdated with irrelevant images, the lack of visual appeal may drive your customers away.

Personalization

Testimonials and team bios help promote your insurance services and build credibility and client trust by humanizing your brokerage. You want your customers to know your business is run by real people who helped other clients.

CTAs

Call-to-action prompts throughout your website keep your users engaged and encourage website visitors to get a quote, book a demo or buy. Without a good call to action, the user might not understand the purpose of your website. Also, they might not know what the next steps to take to use your service.

SEO

Search engine optimization techniques should be used throughout your website to lead people to your website organically. A good SEO strategy will drive the most traffic to your website. Learn about our SEO plans.

Functionality

Your website’s functionality is key to helping people find what they are looking for, including contact forms, demo links, or key information about your insurance products.

Successful Insurance Website Relaunching

For an insurance brokerage website to successfully serve your potential and current clients, it is essential to make it functional and user-friendly and include certain content pages that give people information to make decisions about your insurance products and services. This essential content includes the following pages:

Homepage

Include a brief overview of your brokerage, what sets it apart from the competition, and an overview of your products and/or services. Links and CTAs are important to allow the user to stay engaged and navigate throughout your site. It’s important that your home page looks professional, and provides important information without being overly cluttered with unnecessary information. Our designers are experts are creating sleek, functional, easy-to-navigate homepages.

About Us

People surely love to hear a good story. No one likes to do business with a faceless organization – sharing your organization’s history and displaying team photos makes your brokerage human and gains the trust of your customers.

Products and Services Landing Pages

Providing a comprehensive list of the services and products your brokerage offers enables people to easily see what you offer. Each service page should be informative, descriptive, and inclusive of all information related to the service.

In addition, having blog and social media links on your website helps your clients gain more information and understanding about your brokerage to make informed decisions.

Social Media

Your brokerage’s presence across social media is important for a few reasons: to get noticed, to be top-of-mind in clients’ minds and to boost trust. We help you establish a strong social media presence by creating captivating, visually appealing social media posts.

Blog

Publishing frequent, well-written, and informative blogs using a good content management system can help your brokerage increase client trust, boost SEO, and enhance your marketing efforts. Our content creators will create high-quality, informative content that is relevant to the industry. Getting potential customers engaged in your content is a good way to get them to do a desired action through a strong call-to-action.

Insurance Website Revamp

Discover what a website redesign can do to your business. Book a demo now.

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When Your Insurance Website Needs a Refresh Strategy, Including Website Relaunching, Revamping, or Redesign?

If you’re unsure whether you need to do a website redesign project, below are four indicators to regularly check to ensure your current website is updated and well-maintained.

4 Indicators of a Good Website

Updated Content and Design

Website design trends change quickly, so an outdated website can make your brokerage look unprofessional and out-of-touch. This also applies to content; if you haven’t updated your website’s content in a long time, chances are you may have outdated or missing information. A lack of new or updated content can significantly affect your SEO ranking.

User-Friendly Site

If your website is difficult to navigate, it’s time for a redesign. A website should be easy for all visitors to use, regardless of their technical expertise. Responsive design is a web design approach that ensures a website looks and functions well on a variety of devices and screen sizes, from desktop computers to mobile phones and tablets. Learn more about responsive design.

Website Performance

A slow and buggy website does not do your brokerage any favours. A website revamp can help to improve your website’s performance and make it more likely for your services and products to be found by potential clients. Google Analytics is an excellent tool to help you track the performance of your website.

Changes: New Services, Products, Rebranding

If your brokerage has new features or services, is undergoing a rebranding, or expanding into new markets, your website should be updated to reflect these changes. For example, you could have individual service pages showing these new services. This will help potential clients learn about your brokerage’s full range of offers.

If you find that your website lacks these features, it may be time for a full redesign or a new site. Let us walk you through our website redesign strategy and offer some redesign tips.

Redesigning Your Insurance Website: Trufla’s truWeb Redesign Process

Trufla specializes in insurance website redesign services for insurance agents and brokers. We tackle website design from several angles to ensure your website is at a superior level of functionality. Here are some elements we look at before we do a website redesign plan:

Responsive Design

Your website’s visual aspects are very important to attract that target audience from the very beginning. Is your insurance website functional across different devices and browsers with eye-catching layouts and interactive interfaces? We focus on maintaining your brand’s visual identity and creating a site that implements responsive design to engage and guide users. Our web designers enhance your insurance website layout for a seamless user experience. Learn more about Responsive Design.

SEO

At Trufla, we focus on optimizing your content while keeping it informative, engaging, and well-written. We implement SEO techniques to boost your website’s ranking. Our SEO Services include off-page and on-page SEO strategies that help maximize your website’s performance, making it visible to your target audience and optimized to offer them your insurance services efficiently.

Conversion Rate Optimization (CRO)

We build or redesign your website using tools related to CRO, including Google page speed, to increase the percentage of visitors to your website to take the desired action, like requesting a quote, booking a demo, or buying an insurance product.

Digital Analytics and Monitoring

With truWeb, you get the necessary tools that enable you to monitor your website’s performance by gathering and analyzing data related to user behavior to pinpoint opportunities for improvement easily. Learn more. [Link to truWeb page]

Testing

To ensure you have a fully functional, bug-free website, we place a focus on testing and quality assurance to find what works best for your organization and to identify problems early on.

Launching

Our work doesn’t stop here. As long as you’re a truWeb client, we will continue improving your website to make sure it’s always up to date with the latest design trends and changing Google algorithms. We also update and increase the content over time so your website appears active and current. We also continue testing its functionality to ensure it remains working at its best capacity, so customers never face trouble using and navigating it.

Getting Started with truWeb

Ready to take the first step towards redesigning your website and transforming it into an efficient and functional digital sales platform? Get started today by requesting a demo. We’ll show you the full capabilities of truWeb and how it can completely transform your brokerage’s digital presence.

Content Marketing For Insurance

Leveraging AI to Transform Your Brokerage’s Content Strategy

Site Redesign Solutions for Insurance Websites FAQs

The purpose of a brokerage’s website is to provide information about insurance products and services and to make it easy for potential customers to get quotes and purchase insurance online. As an insurance broker or agent, your website should increase your credibility, boost your brand image, generate leads, attract organic traffic, and provide better customer service.

Insurance website redesign solutions for insurance brokers should have a user-friendly design, comprehensive and updated information about insurance products and services, easy-to-use quotes and application forms, mobile-friendly devices, search engine optimization, and more. The website should also be fast-loading and secure. Our insurance website design experts at Trufla will help you build a website that has all the elements needed for success.

Is it easy for your prospects to request a quote online? Is your phone number and address also simple to find? Or do you make it difficult for website visitors to get in touch?

Ideally, the fewer clicks needed to find essential information or take a desired action, the better. To be effective, your website should allow visitors to request a quote, even if it’s a simple web form. It’s best if this call-to-action is available on every webpage, as this is what will get you leads.

Insurance website design is all about providing a positive experience and making it easy for people to do the desired action (usually, to request a quote). There are also more advanced tactics, such as online chats.

Talk to truWeb’s experts about optimizing your website for lead generation and how to convert your web traffic.

Try our Insurance Website Redesign!

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