SEO Case Studies
SEO Case Study 1: How One Brokerage Grew Organic Traffic by 3,273% with truWeb SEO
Introduction
When a Canadian brokerage realized their templated website wasn’t generating leads, they partnered with Trufla to overhaul their digital presence—and the results were nothing short of transformational.
With a fully customized truWeb site and a strategic SEO plan, they saw a 3,273% increase in organic sessions, 3,100% more new users, and over 1,200 organic leads in just 15 months.
Trufla’s team focused on keyword-rich, locally relevant content, technical SEO improvements, and a site structure built to convert. Unlike pay-per-click campaigns, these results came from organic traffic—making the ROI even stronger.
Read the full story to see how a brokerage went from invisible online to dominating search—and generating leads—without paying for clicks.
The Problem
The company struggled to achieve strong organic visibility on Google search results, making it difficult to attract a high volume of qualified leads through their website. Despite offering competitive insurance products, their digital presence was not effectively driving relevant traffic, limiting their ability to convert potential customers.
The Solution
A strategic SEO approach was implemented, focusing on optimizing key insurance product pages, enhancing content relevance, and improving technical SEO factors to boost rankings. By leveraging targeted keyword research, high-quality content, and on-page and off-page SEO tactics, the company improved its search visibility and successfully attracted a larger pool of qualified leads.
SEO Case Study 2: How a Local Registry Office Dominated Search in Just Months
Introduction
Discover how a longstanding registry office in Strathmore revitalized its online presence with Trufla’s tailored SEO strategy. Facing challenges in achieving organic visibility for a new online service, the registry partnered with Trufla to implement a comprehensive SEO plan. This included a thorough technical website audit, strategic keyword research, local SEO enhancements, content development, and authoritative backlink creation. As a result, the registry significantly improved its search engine rankings, attracted targeted traffic, and established itself as a trusted authority in its domain. This case study exemplifies the impact of a well-executed SEO strategy in driving digital growth for service-oriented businesses.
The Problem
A local registry office is seeking to enhance its organic visibility on Google search results for a newly launched online service targeting keywords with above-average difficulty.
The Solution
The focus is now on implementing advanced SEO techniques, such as in-depth keyword research, content optimization, and leveraging local SEO strategies, to drive meaningful traffic and improve rankings. By addressing existing gaps and adapting to evolving search engine algorithms, the registry aims to position itself as a competitive player in the digital space.
SEO Case Study 3: Enhancing Search Visibility
Introduction
This insurance brokerage is the largest in Eastern Ontario, representing over 50 insurance companies. With this wide range of partnerships, they offer an excellent selection and competitive rates.
They specialize in both Personal and Commercial insurance lines, offering tailored solutions to meet the unique needs of individuals, families, and businesses. Their Personal Insurance products include home, auto, recreational vehicle, life, and travel insurance, ensuring comprehensive protection for everyday needs.
The Problem
The client aimed to increase online traffic, attract high-intent customers, and improve lead generation by positioning themselves as a trusted provider in these competitive markets.
The Solution
The focus is on implementing advanced SEO techniques, such as Reaching individual consumers for personal insurance (Home and Auto) while also appealing to businesses for Commercial insurance required a tailored digital strategy to address varied search intent and needs. Identifying and targeting the right mix of short-tail and long-tail keywords to cover all stages of the customer journey while balancing competition for high-value keywords.
SEO Case Study 4
Introduction
This client is a Calgary-based digital insurance provider specializing in professional liability solutions for Canadian professionals and small businesses. Operating through a fully online platform, the company offers a streamlined process that allows clients to obtain quotes, purchase policies, and receive documentation within minutes, eliminating the need for traditional broker interactions.
The Problem
The client’s relatively niche focus—liability insurance for professionals—added complexity, as even those long-tail keywords were targeted by competitors with larger budgets and teams. The client aimed to increase online traffic, attract high-intent customers, and improve lead generation by positioning themselves as a trusted provider in these competitive markets.
The Solution
A comprehensive audit of the website’s technical structure was conducted to uncover and fix issues impeding search engine accessibility. Key improvements included enhancing mobile performance, optimizing crawl depth, fixing broken internal links, reducing page load times, and implementing canonical tags to manage duplicate content. XML sitemaps and robots.txt files were also reviewed and refined to guide search engine crawlers more effectively. Also, Keywords were strategically assigned across service pages, blog articles, and metadata to ensure maximum coverage and semantic relevance, with a focus on transactional and informational intent.