An Insurance Marketing Firm for Agents, Brokers, and Insurers.
Do you have your digital insurance strategies developed? Have you taken advantage of the many digital insurance solutions emerging in the past few years? Are you effectively using technology to successfully market your insurance agency, brokerage, or company? Trufla is an insurance marketing firm that can help you build and execute your digital insurance strategy and find success.
The Value of Digital Marketing in the Insurance Sector
There is tremendous value with digital marketing in the insurance sector:
- Meet customer expectations for a high-quality digital experience
- Increasingly, consumers prefer to research, buy and communicate digitally
- Add value for your current and prospective clients
- Improve brand awareness
- Generate leads
- Close more sales
- Manage more premium per head
- Improve efficiency and effectiveness in your business
As an insurance marketing firm, Trufla can help you explore and reach these benefits of digital insurance solutions.
Customer Experience and Expectations
Consumer expectations have risen when it comes to their experience with your insurance agency, brokerage, or company. Not only does your customer service need to be excellent, but your online presence should also extend this into the digital world. More and more people are preferring to research, buy and communicate digitally. Your digital insurance strategy should address these trends and find ways to harmonize your customer service regardless of how your client finds you or how they want to do business with you.
Trufla can help you understand what your insurance company, brokerage or agency needs to do to provide an exceptional cross-platform customer experience.
Add Value to Current and Prospective Clients
There are many digital insurance solutions that can add value to your current and prospective clients, including using an inbound digital marketing strategy that provides valuable knowledge and resources through your digital content. You can also provide online portals and mobile phone apps to allow your customers the ability to self-serve their insurance. Even providing the ability to get a quote or easily chat with a broker on your website
is an asset.
There are a lot of opportunities to add value. Trufla can help you find the right technology for your business and budget.
Improve Brand Awareness
As an insurance marketing firm, Trufla understands the value of brand awareness and the tactics to achieve it. Our insurance marketing services include digital ads and search engine marketing as well as developing a social and email marketing strategy to aid in achieving your brand awareness business objectives.
Generate Leads
Generating leads is key to your business. There are many different aspects to lead generation, from digital ads to optimizing your website to creating valuable content. Our insurance agency marketing services can help you build a road map to getting traffic to your website, converting visitors into leads, and leads into sales.
Close Sales
Lead management systems are a digital insurance solution that can exponentially help your insurance brokerage, agency or company close sales. Trufla can help you vet and implement a lead management system to improve efficiency and effectiveness in your business.
Manage More Premium Per Head
A benefit of certain digital insurance solutions is that they allow your employees to focus on revenue-generating or complex customer service tasks. Trufla’s digital insurance strategies can help you identify and implement practices and technology that can improve employee capabilities.
Digital insurance solutions can also improve your business: through lead management and email marketing you can potentially close more sales and email, search engine, and social media marketing also help your brokerage, agency or insurance company generate leads or brand awareness.
- Consumer expectations
- Consumer preferences – buy, research, communicate
- Added value – resources, apps
- Easier for staff – lead management, communication, marketing
- Marketing – email, social, SEM, digital ads
Digital Insurance Strategies: Digital Marketing for Insurance Agents, Brokers and Companies
Each insurance agent, broker, and company is unique. They each have their own business objectives, target customers, resources, and budgets – that’s why each digital insurance strategy should be different. It’s important to remember that this is a digital journey – it takes time to adopt and properly implement insurance marketing solutions.
Here are a few different areas we can offer our expertise in:
- Website optimization
- Search engine optimization
- Search engine marketing
- Digital ads
- Lead generation
- Brand awareness
- Digital customer experience
- Email marketing
- Social media marketing
- Mobile marketing
- Overall digital strategy
Website Optimization
Your website isn’t there to just look pretty – it’s a digital sales platform. It needs to be optimized for search engines, different devices, and to convert visitors into leads. Sounds like a lot, right? Trufla can help you make sense of your website and transform it into something that works for you.ge apart.
Search Engine Optimization
Who doesn’t want free traffic to their website? Search engine optimization is all about making your website attractive to search engines, improving your rank in results, and getting people to click. There’s a technical aspect and content aspect to search engine optimization, and both can be complicated. Trufla can help you understand how search engine optimization works and what your digital insurance strategies need to include when it comes to this area.
Search Engine Marketing
Search engine marketing is paid advertising in search engine results. It’s also known as paid search or pay per click (PPC). This involves researching and choosing keywords, designing an advertisement that will display, developing a landing page, and bidding. Whew! It’s complicated and competitive. Trufla can help you develop your search engine marketing strategy and vet a vendor to help execute it.
Digital Ads
Digital ads include text, image, and video ads found on search engines, social media and across the website display network. The type of ad and where you place it depends on your business goals. Trufla can help you identify your goals and the insurance marketing tactics that will help you best achieve it.
Lead Generation
Many insurance companies, brokers and agents are looking for digital insurance strategies or solutions that improve your lead generation or conversion – that’s what is most obviously making you money, after all. We can help improve your lead generation through our insurance marketing services, including website optimization, search engine optimization and marketing, digital ads, email marketing, and social media marketing. We also offer guidance in implementing a lead management system.
Brand Awareness
Another common goal for digital insurance strategies is improving brand awareness. As an experienced insurance marketing firm, Trufla can help your business become more recognizable by name or image through our digital marketing strategies and tactics.
Digital Customer Experience
One of our key areas of focus is improving your customer experience, particularly when it comes to digital. There are so many opportunities to be had, yet so many insurance brokers, agents and companies miss them. Do you have an automated email campaign for new leads? Can your potential customers easily get a quote online? Does your email marketing offer value?
Trufla can audit your business and provide insight on areas you can improve your customer experience as well as provide a road map on how to do it.
Email Marketing
Email marketing is affordable and effective – if it’s used correctly. Whether you’re wanting to get started with email marketing or are well on your way, Trufla can help take it to the next level.
Social Media Marketing
We’re all on social, but is what you’re doing making an impact? Social media can be a powerful tool, but only if it’s used correctly. If you’re not sure how to use social to meet your goals, Trufla can help.
Mobile Marketing
Mobile is critically important as more and more consumers are researching, shopping and communicating via their phones. That means your website needs to be mobile-optimized. SMS or text marketing and mobile applications are also huge areas of opportunity. Interested? Let Trufla help get you started.
Overall Digital Strategy
If you’re not sure where to start, how to achieve your business objectives with digital, or looking to get to the next level, Trufla can help. We’re experts in developing digital strategy for insurance companies, agencies, and brokerages.
Trufla offers insurance marketing services for businesses of all sizes in the insurance industry. We understand insurance, technology, and marketing, making Trufla the perfect choice for your insurance marketing firm. Contact us today to see how we can help you make the most out of digital marketing.
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