The Best PPC Management Company for Insurance

Did you know that insurance keywords are the most competitive in the PPC marketplace? That’s why using the best insurance PPC marketing services is essential for a successful PPC advertising campaign for your insurance agency/brokerage is critical. As part of the truWeb package, you’ll get access to Trufla’s expert insurance PPC management which will help you succeed in generating traffic to your website.

What is PPC insurance?

PPC insurance stands for pay per click for insurance agents, brokers, and companies. There are two main types of PPC:

  • Search engine advertising
  • Partner network advertising

Search Engine Advertising for Insurance Agents/Brokers

This is the main target for insurance agents and brokers looking to generate web traffic, leads, and, ultimately, sales. For these ads, you bid on particular keywords in order to appear in the search results. That means when someone searches for the keywords you bid on; your ad will appear on the search results page. You only pay if your ad is clicked and you get a page visit.

Partner Network Advertising for Insurance Agents/Brokers

These are text or display or banner ads that appear on a large network of partner websites. These are generally used for brand awareness and remarketing (showing the ad to someone who visited your website).

Whether you’re interested in search engine or partner network PPC advertising for insurance, Trufla can help you develop a strategy and execute a successful PPC marketing campaign for your insurance brokerage/agency. We offer this as an important part of our truWeb package.

Value of PPC Advertising for Insurance Agents/Brokers

Why would an insurance broker/agent want to use PPC marketing? Here are just a few reasons PPC advertising for insurance agents/brokers is valuable:

  • Targeted audiences
  • Remarketing
  • Measurable
  • Adjustable
  • Quick Results
  • Scalable

Targeted Audiences

A good insurance PPC management company like Trufla knows how to leverage audiences in order to run a successful campaign. Understanding your target demographic is key to getting the most return on your investment.


If someone visits your website, you know they hold some interest in your brand or an insurance product you offer. Remarketing targets ads towards those people who have already visited your website in an effort to capture that sale.

For example, let’s say someone visits your websites and views your page on home insurance. They begin filling in a request for a home insurance quote but abandon it halfway through. You can target an ad towards this and other individuals who have visited your website, your home insurance page, or began to fill in a home insurance quote form.

With truWeb, you can develop a remarketing strategy and execute an effective remarketing campaign for the insurance business you want to write.


One of the best parts of PPC insurance is that it’s measurable. You can test and track everything. As part of our truWeb package, we can help you try out different keywords, test landing pages, vary your calls to action, and experiment with different ad types to find out what works for your business.

Here are the metrics we pay special attention to:

  • Click-through rate
  • Impressions
  • Search impression share
  • Clicks
  • Cost per click
  • Conversion rate (leads generated on your website)
  • Bounce rate (from your landing page)
  • Cost per conversion
  • Quality score/ad score

Keep in mind that the metrics that matter will depend on your goals. It’s also important to consider testing and optimizing your ads, keywords, and landing pages as you go.

You’ll know exactly how you’re performing and where you can improve.


The nice thing about insurance PPC is that you can adjust as you go. That means that nothing is fixed. Unlike a billboard, which is expensive and difficult to change after it’s up, a PPC marketing campaign for insurance brokers/agents can be adjusted quickly and easily. 

This allows greater flexibility and the ability to discover what really works. This results in more successful campaigns over the long term. Trufla offers PPC management for insurance brokers/agents as part of the truWeb package. This helps to take the burden of measuring and adjusting and set you up with success with insurance pay per click.

Quick Results

PPC advertising for insurance agents/brokers often has quicker results than other marketing techniques. However, it’s important to remember that the best results can take time and a successful PPC advertising campaign will have adjustments. truWeb can help deliver these quick results for your insurance pay per click goals. 


PPC marketing for insurance brokers/agents is very scalable. You can start small, focusing on targeted niche audiences and keywords. Or, you can begin with a bigger budget. You can always grow or reduce your spend as needed.

Value of PPC Management for Insurance Brokers/Agents

Insurance pay per click is complicated. “Insurance” is the most competitive keyword which can make it difficult (and expensive) to be successful. But Trufla specializes in PPC management for insurance brokers/agents. Our PPC insurance experts understand how both PPC advertising and the insurance industry work. We know the value of your keyword and audience choices and can help you design an insurance PPC marketing strategy and execute a successful campaign.

TruWeb delivers effective lead generation – not just impressions and clicks. We make sure you’re not wasting your time or money on high quantity, low-quality website visitors. Instead, we focus on getting you traffic that wants to buy insurance.

PPC Insurance FAQs

Here are some of our most frequently asked questions for PPC marketing for insurance brokers/agents.

First, you need a good website. That’s why we do PPC insurance advertising as part of truWeb. Once you’re ready, we begin with understanding your business objectives and design a strategy for your insurance PPC marketing. Next, we develop your first campaign and launch it. We adjust as we go and update you with the performance and key insights.  

Yes. You’ll give feedback and final approval. We want your ads to fit your brand and business objectives. We’ll give you insight into PPC insurance best practices and work with you to develop ads you love. 

If you’re interested in maximizing your budget and success, we advise going with an insurance PPC agency. For insurance brokers/agents, PPC can be complicated and competitive. An agency helps makes things easier and can result in your campaign being successful faster.  

We provide PPC advertising as part of our truWeb package. Why? Qualified leads need to convert and they can’t do that without an exceptional website. You’ll pay more for your keywords, too! We’re interested in delivering qualified traffic that will convert into leads and growth for your business. Contact us today for a demo or to discuss what we can do for your insurance agency/brokerage. 

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