Value of PPC Advertising for Insurance Agents/Brokers
Why would an insurance broker/agent want to use PPC marketing? Here are just a few reasons PPC advertising for insurance agents/brokers is valuable:
- Targeted audiences
- Quick Results
A good insurance PPC management company like Trufla knows how to leverage audiences in order to run a successful campaign. Understanding your target demographic is key to getting the most return on your investment.
If someone visits your website, you know they hold some interest in your brand or an insurance product you offer. Remarketing targets ads towards those people who have already visited your website in an effort to capture that sale.
For example, let’s say someone visits your websites and views your page on home insurance. They begin filling in a request for a home insurance quote but abandon it halfway through. You can target an ad towards this and other individuals who have visited your website, your home insurance page, or began to fill in a home insurance quote form.
With truWeb, you can develop a remarketing strategy and execute an effective remarketing campaign for the insurance business you want to write.
One of the best parts of PPC insurance is that it’s measurable. You can test and track everything. As part of our truWeb package, we can help you try out different keywords, test landing pages, vary your calls to action, and experiment with different ad types to find out what works for your business.
Here are the metrics we pay special attention to:
- Click-through rate
- Search impression share
- Cost per click
- Conversion rate (leads generated on your website)
- Bounce rate (from your landing page)
- Cost per conversion
- Quality score/ad score
Keep in mind that the metrics that matter will depend on your goals. It’s also important to consider testing and optimizing your ads, keywords, and landing pages as you go.
You’ll know exactly how you’re performing and where you can improve.
The nice thing about insurance PPC is that you can adjust as you go. That means that nothing is fixed. Unlike a billboard, which is expensive and difficult to change after it’s up, a PPC marketing campaign for insurance brokers/agents can be adjusted quickly and easily.
This allows greater flexibility and the ability to discover what really works. This results in more successful campaigns over the long term. Trufla offers PPC management for insurance brokers/agents as part of the truWeb package. This helps to take the burden of measuring and adjusting and set you up with success with insurance pay per click.
PPC advertising for insurance agents/brokers often has quicker results than other marketing techniques. However, it’s important to remember that the best results can take time and a successful PPC advertising campaign will have adjustments. truWeb can help deliver these quick results for your insurance pay per click goals.
PPC marketing for insurance brokers/agents is very scalable. You can start small, focusing on targeted niche audiences and keywords. Or, you can begin with a bigger budget. You can always grow or reduce your spend as needed.