Profit with Trufla’s Facebook Ads for Insurance Agents and Brokers

Can your brokerage or agency leverage Facebook ads for insurance in a profitable way? With the ad landscape becoming more competitive, expertise in Facebook marketing for insurance is key to success. As part of our truWeb package, you have access to Trufla’s digital ads team that specializes in Facebook ads for insurance agents and brokers. An effective website and ad strategy will help drive traffic to your website to generate leads, sales, and ultimately, profit.

If your insurance brokerage or agency is struggling to get traffic to your website and convert them to leads once they’re there, truWeb can help. Our experts understand Facebook, marketing, and the insurance industry. We build you a digital sales platform and develop a customized Facebook ad strategy to help your business drive qualified leads to your website. Want to see what we can do for you? Read on or contact us for a demo today.

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The Value of Facebook Ads for Insurance Brokers and Agencies

Billions of people are on Facebook. Consumers are not only using this platform to socialize; they’re using it to research and make their purchases, too. It’s important that your insurance brokerage or agency be easy to find and show up when it someone is shopping for insurance. Facebook ads for insurance brokers and agencies help you reach potential customers where they are.

Facebook marketing for insurance is also an affordable way for insurance brokers and agencies to increase their brand awareness or generate leads. With Trufla’s expertise in digital ads, insurance, and Facebook’s advanced audience targeting, Facebook ads for insurance agencies and brokers can be successful for almost any budget.

Trufla’s Facebook Marketing for Insurance Agents and Brokers

Trufla specializes in Facebook marketing for the insurance industry. We understand the business of insurance and understand what your brokerage or agency needs from your Facebook ads. Because we are also technically skilled and marketing experts, we’re best positioned to help you set your strategy and execute a Facebook ad campaign that enables you to meet your goals. Here’s how the process works:

  1. Identify your business objectives.
  2. Design a Facebook marketing insurance strategy.
  3. Design the ads.
  4. Execute.
  5. Measure.
  6. Revise.

Customized Facebook Ad Strategy

It can be tough to know how to leverage Facebook ads for insurance agencies and brokers. It’s a very competitive landscape and being successful with your ads can be a challenge. That’s where truWeb comes in: you need an exceptional website that will convert traffic to leads before you can begin driving the number of visitors up. We also understand your business because we’re built by brokers for brokers. We have a highly successful technical experts, website designers, and Facebook marketers. We use these skills to work with you to build a successful digital sales platform and ad campaign on Facebook.

First, we ensure your website is up to snuff: how’s the user experience? Is it designed to convert visitors into leads? Will it rank on search engines? Once you’ve got your website doing more than just looking pretty, we start bringing in traffic.

We begin the customized ad strategy by identifying your business objectives. Are you looking to build your brand name? Are you wanting to pull traffic to your website to generate leads and sales? Are you looking to promote an event or specific offer?

Once we’ve established your business goal, we develop a Facebook ad strategy to help you achieve it. Our experienced marketers understand how Facebook works and how to maximize success through digital ads. We determine your budget, audience, and other targeting factors. Our graphic designers will create you a gorgeous, effective ad or series of ads, too.

Once the ad is designed and the strategy is set, we launch the campaign. Facebook marketing for insurance can be extremely targeted or more broadly defined. We measure our success and adjust in order to perfect the campaign as we go – it’s an agile process.

Benefits of Trufla’s Facebook Marketing for Insurance

Here are the benefits of partnering with Trufla for Facebook Ads:

  • Insurance industry experts
  • Skilled analysts
  • Experienced Facebook marketers
  • Digital ad strategy
  • Focus on qualified leads, not vanity metrics
  • Customization
  • Control
  • Reporting
  • Accessible Facebook marketing for insurance

One of the biggest benefits of working with Trufla is our team. Not only do we have the technical experts such as graphic designers, digital ad specialists, analysts, and marketers, we have insurance professionals who understand the industry.

This experienced team works with you to develop an effective digital ad campaign strategy. We’re not concerned about vanity metrics – we want to help your business, especially through driving qualified leads to your website.

Each ad campaign is individual to your brokerage or agency and your business objectives. We customize our approach and our Facebook ads to work for you. You’ll get final approval on every aspect of the campaign as well as several different choices when it comes to campaigns and ads – but of course, we’re here to provide our recommendations and guidance if you need it.

We measure our results throughout the campaign, adjusting as needed. Often, campaigns need little tweaks to get them perfect. You’ll also get a final report with the campaign performance and outcomes. It’s a lot easier to track your return on investment! Unlike a billboard or radio ad, you’ll know exactly how many people have seen your ad. You’ll also know how many people visit your website thanks to your Facebook campaign. Depending on your website, we can also track how many visitors became leads or even sales.

One of the best things about Facebook ads for insurance agents and brokers is that campaigns are scalable depending on your budget. We can work with what you have and deliver results. We’ll help you set realistic expectations and maximize your return on investment in Facebook marketing.

How Insurance Brokers and Agents Can Leverage Facebook Ads

Facebook ad campaigns can be as simple or as complex as you want them to be. Digital ads can be used to meet a variety of business objectives. Target audiences based on interests, geographic location, behaviour or a combination of factors. Trufla can run an ad on Facebook, Instagram, Messenger, or across multiple platforms. With your input, we help you develop your Facebook marketing insurance strategy and execute your campaign to deliver results.

But first, you need to ensure your website will be able to convert these visitors into leads. That’s why we offer facebook marketing as part of our truWeb package.

Facebook Marketing for Insurance Agents and Brokers: Brand Awareness

If you’ve rebranded, entered a new market, or simply want to expand your brand awareness, truWeb is essential for you. A functional website paired with Facebook marketing is a great option for insurance agencies and brokerages. Your website needs to work for you and represent your brand. Ads help you get attention, expand your reach, and improve brand recognition – if they’re done right. Trufla can help insurance agents and brokers capitalize on Facebook marketing.

Facebook Marketing for Insurance Agents and Brokers: Lead Generation

At Trufla, we believe in bettering your business. Driving qualified leads to your sales team has a true impact on your bottom line, which is why it’s a major focus for our team. We know how to leverage Facebook marketing for insurance lead generation.

But many people overlook the role of the website in lead generation. If your website user-friendly and designed to convert visitors into leads, turning on the taps of Facebook marketing isn’t going to do much. That’s why we include Facebook marketing for insurance agents and brokers with truWeb.

Facebook Marketing for Insurance Agents and Brokers: Other Objectives

If your business goal doesn’t fall under the umbrella of brand awareness or lead generation, no need to worry. Whether you’re promoting an event or wanting your customers to download your app or looking to get foot traffic to your brokerage or agency Trufla can help.

Contact Trufla today to see a demo of our work in action or to learn more about how truWeb can help your insurance agency and brokerage profit with Facebook ads.

Try Facebooks Ads now
and see the results yourself!

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