Expert On-Page SEO Services: Elevate Your Online Presence in Canada & US


Introducing our On-Page SEO Services for Insurance Brokers and Agents

In today’s digital age, your insurance business website is like your storefront. A store or an office has to be tidy, visually appealing, and easy to find, and your website isn’t different. It has to be easily accessible and provide a good user experience, or else, customers will look for the services you provide on a competitor’s website. Trufla can help you do that with the On-Page SEO services. Part of our comprehensive suite of SEO services is on-page optimization. Let’s introduce you to this low-cost, effective, organic practice, and walk you through our process.

Why Choose Trufla for Insurance On-Page SEO Services?

Trufla Technology is an Insurtech company that provides digital solutions for insurance brokerages and companies in Canada and the U.S. Our solutions include CRM systems, software, digital ads, website designing, and SEO solutions. Our SEO services include technical SEO, on-page SEO, local SEO, and more. We’re your one-stop shop to help your business reach new heights in the competitive world of insurance.


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What is SEO?

Search Engine Optimization (SEO) is the practice of making your website pages rank higher in search results. Most people don’t look further than the first or second page when looking for a service, product, solution, or answer on search engines. That means the higher you rank on these pages, the more visible you are to your targeted audience. A high rank means you’re relevant and trustworthy to search engines and clients. It helps you get more organic traffic from qualified leads. Getting your website to rank requires a lot of backend effort. We work on all types of SEO, including on-page and off-page SEO.


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What is On-Page SEO?

On-page SEO, also called on-site SEO is the practice of optimizing a web page and its content for search engines and users. The name on-page SEO refers to how the users and search engine bots can see the changes made on your page and not externally, as opposed to off-page SEO. By optimizing the web page, you make it easier to read for your target audience and search engine crawlers.

On-Page SEO Elements

  • Content optimization
  • Meta tags: Title tags and meta descriptions
  • Headings and Subheadings
  • URLs
  • Internal Links
  • Images Alt Text
  • Keyword Research
  • Page Performance on Mobile Devices
  • Page Speed


On-Page vs Off-Page SEO

Off-page SEO refers to the optimization done for a website externally to improve its search rankings. While on-page optimization happens directly on the web pages, by making the content and visual content of the page SEO-friendly, off-page optimization is done off the website. Off-page SEO includes building backlinks, adding external links to increase website authority, and improving social media presence to drive traffic.

At Trufla, our SEO experts also work on off-page SEO. Contact us to learn more.



What Makes On-Page SEO Important


It Improves Rankings

Search Engines have algorithms to help choose the web pages that rank higher in search engines ranking pages (SERP). Ultimately, they pick relevant, easy-to-understand content that matches the user intent. By optimizing elements, like meta tags, internal links, content quality, site speed, and headers, you make it easier for Google bots to crawl, index, and rank your pages. Higher-ranking pages get more traffic and better visibility, potentially leading to more leads and sales.


It Enhances the User Experience

The ultimate goal of SEO is not ranking higher in SERP, only. You also want users and potential customers to have a good experience when navigating your website. A well-optimized page is easy to navigate, loads fast, and has relevant, quality content that satisfies the user’s search intent. If the user finds these characteristics in your page, they will stay long and might convert into customers. A well-optimized page decreases the bounce rate and potentially increases the conversion rate of your website.


It Gives You a Competitive Advantage

Insurance is a very competitive industry with many companies, small, medium-sized and big, competing for higher ranking in SERP. If you’re not already established in the industry, you need to work harder to compete with the giants. By investing in on-page SEO, you can stand out from the crowd and attract more organic traffic. Since many companies overlook on-page SEO and focus on off-page optimization, like link-building, you have a good chance of ranking with a good on-page SEO strategy. As a small or mid-sized company, on-page SEO gives you a chance in tough competition.


It Improves Click-through Rates (CTR)

Meta tags, like meta title tags and meta descriptions, are the snippets that appear to users when they search for the target keywords. A well-made page title tag and meta description will attract the users, inviting them to click on your website. Higher click-through rates CTRs bring more traffic to your site and send positive signals to Google, potentially boosting your rankings.


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On Page seo

Our On-Page SEO Services: The Ultimate On-Page SEO Checklist

At Trufla, we offer a broad range of on-page SEO services to optimize every aspect of your website for search engines and users. We work hard to ensure all elements of your website contribute to improved rankings, enhanced user experience, and increased organic traffic.

1. Website Audit

Before beginning our on-page SEO journey, we audit your website to see where you stand when it comes to SEO performance. By auditing technical and content aspects, we can identify strengths, weaknesses, and opportunities for improvement. Our audit covers:

  • Technical Analysis: We check if users and search engine bots can find and understand your website easily, by assessing website architecture, crawling and indexing issues, and mobile usability.
  • Content Evaluation: We review your existing content for metrics, like relevancy, quality, and optimization. And we check for duplicate content, and thin content, which can harm your website.
  • User Experience Assessment: We also check website design, navigation and overall user experience. The goal is to ensure visitors can easily find what they need, stay longer, and convert more effectively.


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2. Keyword Research and Optimization

Effective keyword research is the foundation of any successful SEO strategy. Our team identifies words with a high impact on traffic and ranking that also align with your business goal. The process of keyword research and optimization process includes:

  • Identifying High-Impact Keywords: Our team of SEO specialists uses advanced tools to find the keywords your target audience searches for. The goal is to find words with a relatively high search volume and low competition.
  • Long-Tail Keyword Strategies: We identify long-tail keywords that we can optimize. Long-tail words are keywords made of +3 words that form a phrase. These keywords are very specific, which makes them less difficult to rank for. They can help you capture a niche audience.
  • Keyword Placement and Density: We strategically place keywords throughout your content. The keyword should be included in your titles, headings, metadata, and body text while maintaining natural readability. We avoid keyword stuffing because it impacts readability negatively.

3. Content Creation and Optimization

In the world of SEO, content is king, as the saying goes. We work hard on content creation and keyword optimization to ensure your website’s content is engaging, informative, and SEO-optimized. We focus on:

  • High-Quality Content Development: Our team of SEO content writers creates original, relevant, high-quality content that resonates with the needs and interests of your target audience. Good content enhances authority and credibility, helping you rank higher.
  • SEO-Friendly Content Structure: Well-structured content is easy for Google and users to digest. We achieve that by organizing your content using titles, headings, subheadings, bullet points, and other formatting techniques.
  • Regular Content Updates: We regularly update your content to keep it relevant and fresh, which Google take as a sign that your website is active.


4. Meta Tags and Meta Descriptions

A Meta title and meta description play an important role in how search engines and users see your website when they search for a target keyword. We optimize them to improve your click-through rates and rankings:

  • Crafting Compelling Meta Titles: Our team creates concise, keyword-rich page title tags that accurately describe every page’s content and attract clicks from users searching in SERP.
  • Optimizing Meta Descriptions: We summarize the content of your page in an engaging meta-description that includes a clear call-to-action to attract users to your website. An ideal meta description length is usually less than 160 characters.

5. URL Structure Optimization

Optimizing URL structure improves user experience and makes your page easier to understand for search engines. Our services include:

  • Creating SEO-Friendly URLs: We design clean, descriptive URLs that include relevant keywords and reflect the content of the page.
  • Managing Redirects and Canonical Tags: Duplicate content can cause issues like 301 redirects. We handle canonical tags to ensure the search engine understands the preferred version of the page.


6. Internal Links

Internal links help guide users through your websites and equate the link value to your pages. Our internal linking strategy comprises creating a logical linking structure. We develop a rational, hierarchical linking structure that helps users navigate your site efficiently.


7. Image Optimization

Optimizing images can significantly improve your site’s performance and SEO. Also, it makes your website look visually appealing and professional. Our image optimization services include:

  • Image Alt Text and Descriptions: We add descriptive alt text to images, which helps search engines read the content of the image. Alt text also helps improve accessibility for people with disabilities.
  • Image Compression and Load Speed: Large-sized images can make your website load slower. We use compression techniques that reduce the size without lowering the quality of the image.


8. Mobile Optimization

Nowadays, most searchers use mobile devices to search for queries. Because of that, your website’s performance on mobile devices highly affects Google’s ranking and indexing. Here’s what we do:

  • Responsive Design Implementation: We make sure your site is fully responsive and provides a seamless experience across all devices.
  • Mobile-First Indexing: We optimize your site for mobile-first indexing, ensuring it performs well in mobile search results.


9. Page Speed Improvement

Users get annoyed when your page takes a long time to load. Page speed is a critical ranking factor for Google. Here’s how we work on page speed:

  • Analyzing and Enhancing Load Times: We use tools like Google PageSpeed Insights to test your website’s speed and identify any issues that might be slowing loading times.
  • Tools and Techniques for Speed Optimization: To boost your website’s speed, we use various techniques, like browser caching, minifying CSS and JavaScript, and optimizing server response times.


10. Schema Markup Implementation

Schema Markup or structured data helps Google bots understand your content better, which enhances its performance on search engine results pages. Part of our service includes implementing appropriate schema types for your insurance business.

Insurance On Page seo

The Process of Our On-Page SEO Services

Step 1: Initial Consultation and Goal Setting

The first thing we do with a new client is understand the client’s business and objectives. We analyze the type, size, model and scale of the client’s business. Then, in a client’s meeting, we discuss their business objectives. We listen well and share our expert insight with the client.

Afterwards, we envision and create a roadmap for the client. We set measurable, attainable, specific goals in a reasonable time frame. We always make sure we can deliver on our promises. We use the existing data, in addition to site audits, we conducted to set up those goals.

The goals we set are related to improving ranking, increasing organic traffic, or boosting conversion rates.


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Step 2: In-Depth Website Analysis

Now it’s time to analyze your website’s SEO performance. The purpose of this analysis is to build on previous successes and identify areas that need improvement.

We used advanced SEO tools, like SEMrush, Ahrefs, and Google Analytics to gather data about your website’s performance, traffic, and rankings on Google and other search engines. This helps us build an SEO strategy and find the target keywords that we use to improve your SEO Performance.

We also check the website’s technical health, quality of existing content, keyword usage and overall user experience. That way, we can pinpoint any issues we need to fix and find opportunities for optimization.


Step 3: Strategy Development

Based on your goals and the data we collected, we can now develop an SEO strategy tailored to your business. Each SEO strategy we develop is unique and customized specifically for the client we’re working with. The SEO strategy we create for your business will address your needs and goals. We take on every aspect of your website and optimize it for users. Our strategy doesn’t only include creating new content. We reoptimize existing content and repurpose it if needed, as well.

Our SEO strategy doesn’t only include On-page SEO, we also work on off-page, local, and technical SEO. Learn more about our services now.


Step 4: Implementation

Now that we have a clear vision, we can start putting it to work. We have a system to help us execute efficiently, assign tasks to team members, and follow up periodically. We work on the technical aspects, like site speed, schema markup, HTML tag optimization, and more. We also work on content and structure aspects, like content creation and optimization, in addition to organizing headings, and subheadings and writing a meta title and meta description for each page.

For web development, we have a team of dedicated implementation engineers who can seamlessly apply all the changes we made to your website. If you already have an in-house team of web developers, we’re more than happy to collaborate and coordinate with them. Having a web development team is essential to ensure any technical challenges are addressed as soon as possible.


Step 5: Monitoring and Reporting

We want our SEO efforts to last for a long time, so we constantly monitor the progress we make. We use SEO tools to find improvements to rankings, user engagements, and traffic. We use various SEO tools like Google Search Console and Analytics to track these metrics. This not only helps us find out if our efforts are successful, but it also helps us find out how to improve and maintain our success.

We provide you with analytical reports that detail all the progress we made and how our SEO efforts impacted your website. The insights we provide will show you what’s working well and what areas need more improvement.


Step 6: Ongoing Adjustments and Improvements

Our work doesn’t stop here. We know that the algorithms are constantly changing, and rankings are affected by many factors. We continue working on your website’s on-page SEO to ensure it’s always updated. Moreover, we use the insights we collect to refine our strategies, so your website remains optimized and competitive for as long as possible. We create monthly calendars to revisit your web pages consistently and work on their SEO performance.


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Other SEO Services We Provide

Off-Page SEO

We work on off-page SEO, which involves external work for the website. We work on building high-quality backlinks, improving your social media presence, and managing your online reputation. The goal is to improve website authority, credibility, and relevance in the eyes of search engines.

Technical SEO

Our Insurance Technical SEO experts work on making the content of your website easy for search engines to find, understand and store. They work on metrics, like indexability, crawlability, site speed, mobile responsiveness, and more.

Local SEO

We optimize your website to increase its visibility in local searches on Google. Our local SEO services involves optimizing your Google Business profile, local keyword optimization, local citations, content creation, online reviews, and more.


On Page seo services

Why Choose Trufla as Your Go-To On-Page SEO Services Provider


Experienced SEO Professionals

Our SEO professionals have years of experience working on websites of all scales. They know what works and what doesn’t. Through constant tracking and insights, they can monitor their performances and work diligently to improve them. With their knowledge, dedication, and experience, they are sure to drive great results for your business website.

Proven Track Record

Our client testimonials and reviews are excellent testaments of how hard work pays off. We’ve had the same clients for multiple years, praising the work we did for them. After a few months of hard work on our behalf, they start seeing a huge improvement in their organic traffic and conversion rate. The consecutive successes built trust between us and them. We also have new clients praising our hard work and dedication, as well as our work ethics. Book a demo now and see for yourself.

Customized Insurance Solutions

Insurance is a highly competitive industry, with huge enterprises pulling their weight, competing for high-ranking spots in SERPs. Rest assured, we’re confident in what we do for insurance companies because we know the ins and outs of insurance. We specialize in serving insurance companies primarily, making us aware of how insurance SEO works. We understand the challenges that insurance companies face and have developed techniques to overcome them. Your insurance business is in good hands with Trufla.

Transparent Communication

We understand the importance of constant, transparent communication. From the start, our SEO experts will give you a brief of our strategy. During the implementation phase, you will be informed of every step we take. Afterwards, our reports and analytics are shared with our clients, along with any updates as they arise. We conduct constant client meetings to ensure we’re always on the same page and working towards the same goals.

Continuous Improvement

We’re committed to staying updated on new SEO trends and adjusting our strategies accordingly. We’re also never satisfied with good results; we work continuously to improve the SEO performance of your pages. Besides continuous monitoring, we also revisit your website pages each time there are new Google updates, related to algorithms, to update them accordingly.


Whether you have a small or large website to build, we support three SEO company packages that allow you to use what you want and leave the rest: basic, expert and advanced packages.

Insurance SEO Packages

We Speak the Language of Search Engines

Don’t miss out on the opportunity to solve your technical issue, maximize your website’s visibility and drive tangible results. Contact us today to learn more and start optimizing your insurance website for success!


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FAQ’s: On Page SEO

On-page SEO is a long-term strategy that pays off well in the long run. On average, you start seeing results after at least 2-6 months.

We have a key performance indicator KPI system that measures metrics, like search engine ranking, organic traffic, conversion rates, click-through rates (CTR), and bounce rates. We use advanced SEO tools, like Google Analytics, Search Console, SEMrush, and more.

It’s an easy process! Click here, fill out the form, and we will contact you soon!

Yes. We can collaborate and work alongside your existing web team in the marketing or website development departments. We are happy to coordinate our efforts to ensure seamless implementation of our on-page SEO strategies. We’re working for the same goal, the success of your business.