Trufla: Your Insurance SEO Specialists

In the past, just having a website for your brokerage put you ahead of your competitors. Not anymore. The insurance industry has digitalized and clients now expect an exceptional online experience from their brokers. If you don’t maintain and optimize your website for search engines, you’re losing business to other companies.

Your Potential Digital Reach has Never Been Better.

Think of it this way: When you use Google to search something, do you ever look past the first few results? For example, suppose you’re looking for “the best Italian restaurant in Calgary.” In that case, you’re probably not going to look at the results past the 5th or 6th position. It’s even less likely that you’d make it to the 2nd or 3rd page of results. If you’re struggling to get leads to your website, you’re likely not ranking high in the search results.

truWeb SEO

Get found in search results.

If you add a robust digital strategy to your already awesome website, the potential reach of your business will increase. SEO is part of the process of improving your website to increase the quality and quantity of organic search engine traffic to your website. Getting found by potential clients is the key to your success as a brokerage in the digital world.

Choose your keywords – the foundation of your SEO strategy.

While keyword stuffing is now considered out of style and a reason for a penalization from Google, having a keyword strategy is the start of a promising SEO campaign. Keywords are the words your potential clients are searching for.

Using our data research and your business expertise, our goal is to build you an amazing SEO strategy as a pivotal step to your ranking success.

Harness the power of organic traffic.

Organic traffic is like your target audience finding a 50% off in-store sale without any paid advertising. Regarded as the most important and beneficial traffic source, organic traffic is part of your brokerage’s long-term online success. Once a high ranking position is obtained, it’s generally held as long as the website keeps up with SEO best practices. SEO for insurance brokers is also low cost – especially when compared to paid search marketing, which we’ll discuss below.

Get found by potential clients in your preferred areas.

As an insurance brokerage, walk-in leads and face-to-face meetings still make up a large part of sales. An essential part of any SEO strategy for a broker should include optimizing for your location. If you want to be easily found by potential clients in your immediate area, you need to show up in location-based searches.

Your prospects are here – now what? How quality content wins over quantity.

We’ve all been there – we land on a website hoping to find an answer to our problem and we’re met with confusing content and we hop off the site in seconds. What happened? It’s a no-brainer – we got lost in the long paragraphs that are unmemorable and couldn’t find our answers.

The solution is to create quality words that speaks to your users, your potential customers. You can have all the required keywords in your copy but if the content is not relevant to your site visitors, it won’t matter.

Our SEO strategy incorporates quality content which increases the number of conversions, your brand exposure, new customers, and sales.

How to get started

Contact one of our digital specialists to help your insurance agency, brokerage or company with your SEO content and strategy.

Frequently Asked Questions

Search Engine Optimization (SEO) is the process of configuring a website to positively affect it’s visibility in the search engine result pages. Often referred to as organic, natural and/or earned traffic, SEO’s ultimate goal is to increase the number of conversions received through the website by ranking it as high as possible in the search results.

This depends on what the brokerages goals are, but if they strive to increase their bottom line and continue to attract new business – then yes, SEO will undoubtedly help.

Having a search engine optimized website has numerous benefits. The ultimate benefit is increasing the number of conversions your brokerage reviews. Other benefits include increased brand exposure, increased profits, increased number of new customers, company growth and ensuring your brokerage survives the industry digitalization.

PPC stands for pay-per-click and is a form of paid online advertising. PPC will usually deliver instant results, whereas SEO is a slower process and could take months of strengthening the site before it begins to appear in the top search results. However, PPC can be costly and is only effective when an active paid campaign is in action, whereas SEO is typically cheaper long-term and the results that are earned via organic positions last longer (especially when maintained).

On-page SEO refers to the elements of a website that can be seen by the human eye, this includes the content, meta information, image descriptions, URL, site structure and the overall user experience delivered through the website design. Content is one of the main factors for succeeding in SEO, so anyone considering undertaking an SEO program must be prepared to make on-going edits to their sites content to ensure it’s always at the forefront of SEO standards.

Off-page SEO refers to two different ranking factors: 1) the technical set-up of a websites backend to ensure it’s configured in a way that search engines like to crawl, 2) the acquisition of backlinks.

SEO strategies are comprised of both on-page and off-page components. Once a website’s on-page elements are optimized (i.e. content and site structure), the off-site components will commence. However, a successful SEO strategy should be tailored to the websites industry and goals, so therefore no two strategies are the same. It is important to note that a successful SEO strategy is long-term, as Google and other search engines regularly update their algorithms which in turn means that sites need to be frequently to ensure it aligns with the latest SEO guidelines.

Backlinks are when another website includes your URL on their website. This URL must be clickable for the link to pass SEO equity to your site. Backlink acquisition is usually the most difficult part of an SEO strategy, however it is also one of the most important factors.

The most successful SEO strategies occur when clients aid their digital agency with both the information they require and the tasks they request be completed on the client side. For example, in order to write great quality, SEO friendly content, the agency will need help from the client side to ensure it’s factually correct. Another example if the client aiding their agency to create natural reasons for other websites to backlink to them (i.e. donating to charities, winning awards, sponsoring events, doing newsworthy things)

This will depend on how old your site is, what CMS it is built on and whether it has a good online reputation. We will be able to give you an initial assessment and site audit to determine whether your current site is strong enough to be competitive in the search results.