Websites for Insurance Agents, Brokers and Companies: A Digital Sales Platform

truWeb doesn’t just specialize in insurance website design, we develop a digital sales platform for your agency, brokerage, or insurance company. What does this mean? You don’t just get a website that looks great and is optimized for screens of all sizes; you get a website that can help you generate leads and convert them into sales. We take an insurance agent website and transform it into something that works for you.

The Typical Insurance Agent Website

Insurance web design has mostly remained basic. Your website may be dated, or it may look great! But is it functional? Is it helping you increase your revenue? Is it providing a positive customer experience? Does it give your prospective and current clients something of value?

If it doesn’t, you’re missing out on website traffic, leads, and sales. But truWeb can help transform your typical insurance agent or broker website into something that can capitalize on these opportunities.

Exceptional Websites for Insurance Agents, Brokers, and Companies

truWeb offers websites for insurance agents, brokers and companies that act as digital sales platforms, incorporating the following:

  • Web design
  • Graphic design
  • Search engine optimization
  • Conversion optimization
  • Digital analytics
  • Testing
  • Automation
  • Cross-platform adaptability

Insurance Web Design

We’ve got a team of web developers who specialize in building beautiful, interactive websites for insurance brokers, agents and companies. Our insurance websites are mobile-optimized and adaptable to various screens.

Graphic Design for Insurance Websites

Our graphic designers help create beautiful graphics for your website that help achieve your goals. Did you know that images can influence actions? That’s why we’ve got experts working on your insurance website.

Search Engine Optimization

A website is useless if no one is visiting it. It can be difficult to be found on Google, given the millions of websites. But our search engine optimization experts understand both the science and the art aspects of achieving a high-ranking page. We optimize all our insurance websites for search engines to improve your ability to get traffic to your site.

Conversion Optimization

The main goal of a website is to convert visitors into leads. truWeb builds your site so that it is optimized to get those leads.

Digital Analytics for Insurance Websites

The wonderful thing about digital is that you can get data. You can see how you’re performing and identify areas of opportunity. We ensure your website has these digital analytics tools equipped.

Testing Insurance Web Design

Optimization isn’t linear. Testing is always a great way to see what works for your website visitors and customers. We also carry out testing to ensure your new insurance agent/broker website works across a variety of devices and browsers.


Automation makes your life easier. It ensures prompt follow up with prospects. With our add-on product, truLeads, you can automate your lead management including email marketing.

Cross-Platform Adaptability

All our insurance broker/agent websites will adapt to the screen size and browser. As people may visit your website via computer, tablet or mobile, this is critical to the success of your website – if it’s too slow to load or doesn’t look right, people will leave!

Insurance Website Design FAQs

Here are some of our most frequently asked questions when it comes to designing insurance agent/broker websites:

Yes! We work with you to design an insurance website that acts as your digital sales platform… but we need your help, too! We want to understand your business goals, your target audience, and your brand to ensure we design a website for your insurance agency/brokerage.

You’ll get full oversight over the design and functionality of your insurance website. You’ll also be able to edit your website, including changing images, text, and adding and removing pages. Websites need to be updated and added to, so the ability to adjust over time is important.

Of course, we’re happy to take care of any updates for you, too, if you can’t spare the staffing resources.

It used to be that just having a website was enough. Provide a phone number and an email and you’re findable online, and miles ahead of your competition. But that hasn’t been enough for over a decade. Today’s websites need to be beautiful, functional, and optimized for search engines, lead generation, and mobile. Otherwise, your potential customers will either never find you or never convert into a lead.

You will lose out on sales if your website doesn’t make it easy for your prospects to find the information they need, and provide a positive experience for them while they’re visiting. You don’t just need an insurance agent website… you need an insurance digital sales platform.

There are many ways your website can be found, but the main way is through search engines. Optimizing your website to rank well on results page is complex and ever-changing, since search engines change their algorithms daily. There are technical aspects to consider, the actual web development that makes your website more friendly to search engines, and there is the content of your website.

truWeb’s websites are search engine optimized to help you be found by potential clients and rank better in search results. We also have experts who can aid you with the content side of things.

Is it easy for your prospects to request a quote online? Is your phone number and address also simple to find? Or do you make it difficult for website visitors to get in touch?

Ideally, the fewer clicks needed to find essential information or take a desired action, the better. To be effective, your website should allow visitors to request a quote, even if it’s a simple web form. It’s best if this call-to-action is available on every webpage, as this is what will get you leads.

Insurance website design is all about providing a positive experience and making it easy for people to do the desired action (usually, to request a quote). There are also more advanced tactics, such as online chats.

Talk to truWeb’s experts about optimizing your website for lead generation and how to convert your web traffic.

Yes, absolutely. You’ll be able to add/remove pages, edit content, change out images… anything and everything. You also get the power of approval on the design and targeted keywords, audiences, and goals with your website.

Contact us today to see a demo of our digital sales platform or to find out what we can do for your insurance website.

Try truWeb now and see the results yourself!