Driving Broker
Retention through
Data and AI
Solutions

BACKGROUND

Sharp Insurance is a leading provider of
home and auto policies in Canada, with the
brokerage writing $5M in home (+8500
policies), $30M+ million in auto (+11,000 policies),
and $10M+ in premium. Sharp’s goal is
to enhance their client relationships,
streamline processes, and boost retention rates.


CHALLENGE

One of the primary challenges Sharp
Insurance faced was its retention rates.
Like many brokerages, they did not have
the time, nor the resources, to pull every
renewal to calculate rate changes. They
needed to automate and optimize their
renewal processes to increase
their retention numbers.


SOLUTION 

Sharp Insurance implemented truMobile,
and had over a 90% user adoption in the first year.
Using Broker X-Ray to identify high
cancellation risk clients, Sharp Insurance was
able to focus their resources and client
communication all within the truMobile tool. The
result was an increase in retention and
optimizing their resources and workflow
management.


ONE-STOP
LEAD MAGNET

Your truweb website will steer your clients
towards painless, quick decision making that
matches their exact insurance needs. Turn your
leads into long-term customers, instead of a
bounce rate statistic.


KEY FEATURES OF
TRUMOBILE:

01
DATA-DRIVEN
INSIGHTS:

truMobile leverages advanced
analytics and data-driven
insights to provide brokers
with a deeper understanding
of their clients’ renewals. By
utilizing these insights, brokers
can tailor their offerings and
services to meet their clients’
specific requirements
effectively.

02
PERSONALIZED CLIENT
EXPERIENCES:

truMobile facilitates
personalized client
experiences by utilizing
intelligent algorithms and
machine learning. The solution
enables brokers to deliver
customized
recommendations, timely
notifications, and relevant
updates, fostering a stronger
connection and sense of value
for their clients.

03
EFFICIENT
COMMUNICATION CHANNELS:

truMobile integrates directly
with CISIO, enabling brokers to
efficiently communicate
through various channels,
such as email, push
notifications, and SMS, into
a unified platform. This allows
brokers to engage with their
clients seamlessly and
consistently across different
channels, ensuring effective
communication and client
satisfaction.

04
PROACTIVE RISK
MANAGEMENT:

truMobile incorporates
proactive risk management
tools that enable brokers to
identify potential risks and
offer appropriate solutions to
their clients. By taking a
proactive approach to risk
management, brokers can
demonstrate their
commitment to client
protection and build trust,
resulting in increased loyalty
and retention.


RESULTS

UPON IMPLEMENTING TRUMOBILE DATA TOOLS, SHARP INSURANCE EXPERIENCED
SIGNIFICANT IMPROVEMENTS IN CLIENT RETENTION RATES. THE KEY OUTCOMES INCLUDED:

01
INCREASED CLIENT RETENTION

truMobile’s data-driven insights and
personalized experiences have helped Sharp
strengthen their relationships with
clients. As a result, client retention rates
have increased by an average of 2%,
leading to improved long-term business
sustainability.

02
ENHANCED CLIENT SATISFACTION

The personalized experience and efficient
communication channels facilitated by
truMobile have resulted in higher levels of
client satisfaction. Clients appreciate the
tailored recommendations, timely updates,
and seamless communication, leading to
overall improved experiences.

03
IMPROVED CROSS-SELLING AND UPSELLING

truMobile’s data-driven insights have enabled Sharp to identify cross-selling and
upselling opportunities within their existing client base. By offering relevant additional products
or services, Sharp has been able to increase revenue streams, while providing
comprehensive coverage to their clients.


CLIENT
STATISTICS

HERE ARE THE STATISTICS FROM
A SAMPLE OF PAST CLIENTS WHO
IMPLEMENTED TRUMOBILE:

92% of truMobile clients reported improved
satisfaction with their broker-client relationship.
83% of Broker X-Ray clients reported an
increase in retention, as high as 2%.
100% of truMobile clients reported cost and
time savings related to staffing.

CONCLUSION

truMobile has proven to be a game-changing solution
for insurance brokers seeking to increase client
retention rates without additional headcount by
leveraging data-driven insights, delivering
personalized experiences, and streamlining
communication channels.
truMobile empowers brokers to build stronger
relationships, provide tailored solutions, and foster
client loyalty. Insurance brokers can significantly
improve their retention rates, drive business growth,
and secure long-term success.