Editorial: Trufla Embraces Its Own Digital Evolution with truWeb
At Trufla, a company dedicated to equipping brokers with innovative digital tools, a brand update and website overhaul were inevitable. Tanya Coburn, Trufla’s VP of Marketing and Communications, shares the journey of becoming their own client by using truWeb to transform their digital presence—a move that showcases just how far their products have come over the last few years.
Trufla’s growth has been nothing short of remarkable. “Over the last three to four years, our products have evolved significantly,” Tanya explains. “truWeb is no longer just a broker website—it now offers plug-in add-ons like our DataModule, which ranks sites using real-time data updates, and our Content AI plugin, enabling brokers to build landing and product pages in seconds. truMobile has expanded to include our Communications Centre, Marketplace, and Data Dashboards. On top of that, we’ve introduced new products like DataHub and truMarket, our modern answer to the BMS.”
The decision to revamp their website was more than aesthetic. It was about alignment. “We needed a website that reflected our growth and to allow brokers to see the full scope of what we offer,” Tanya says. “The new site not only modernizes our look but also communicates our capabilities more effectively.”
The redesign process began with a deep dive into website analytics to identify weaknesses. With truWeb as the foundation, Trufla’s team built an optimized site structure, collaborated on design, and leveraged truWeb’s integrated SEO tools. The result? A site tailored for performance, visibility, and user experience.
Customer resources were another priority. “We’ve added pages like our release notes landing page and webinar archives. Phase two, coming in Q2, will include a how-to resource library and a community forum. These additions make it easier for brokers to access the tools and knowledge they need to succeed,” Tanya notes.
One of truWeb’s standout features during this process was its ability to go beyond cookie-cutter solutions. “We worked with the team to reimagine our brand with a modern twist, the new gradient colours playing off of our original brand gave us the refresh we need as we enter new markets and global expansion,” she adds.
The benefits for brokers are clear. “The new site offers a seamless user experience with clear navigation and compelling content,” Tanya says. “It’s designed to help brokers quickly find what they need while demonstrating how our products can drive their business growth.”
Early results from the relaunch are promising. Engagement metrics are up, with users spending more time on the site, and lead generation has already increased. It’s proof of truWeb’s capability to drive tangible results.
Tanya’s advice for others considering a brand refresh is simple: don’t hesitate. “A new website is an opportunity to reconnect with your goals and audience. Using the right tools, like truWeb, ensures the process is smooth and positions you for long-term success.”
With phase two of the website on the horizon, Trufla isn’t slowing down. “We’re excited to keep pushing boundaries and sharing success stories from brokers transforming their businesses with our tools,” Tanya concludes. The how-to resource library and community forum are just a glimpse of what’s to come from Trufla’s relentless pursuit of innovation.
Learn more about truWeb: https://www.trufla.com/products/truweb/