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Blog Posts, PR and Press Releases

Trufla Officially Launches PolicyPro, Its Rapidly Growing Policy Administration Services Arm

January 14th,  2026 — Trufla is officially launching PolicyPro -a dedicated offshore back-office and policy administration service designed to help insurance brokerages reduce operational strain and refocus licensed staff on clients,…

Understanding How Algorithms Work & Preparing for Future Updates to Adapt Quickly

What Is Generative Engine Optimization (GEO)? 

Generative Engine Optimization (GEO) is quickly becoming one of the most important concepts in digital marketing. As generative AI tools reshape how people search for…

The AI Impact on SEO in the USA: A Comprehensive Guide

The AI impact on SEO in the USA has reshaped how businesses approach search visibility, content strategy, and digital growth. Search engine optimization is no…

The Future Is Here - Integrating AI Chatbots on Your Insurance Website

AI Search Vs Google SEO

For more than two decades, Google search has shaped how people discover information online. Rankings, keywords, backlinks, and technical SEO formed the backbone of organic…

From Legacy Systems to Connected Workflows: Brokers Reflect on the truMarket Journey

When Trufla launched truMarket at the IBAO Convention, the morning began with bold ideas. Earlier in the event, CEO Sherif Gemayel had challenged the industry…

Trufla Unveils truMarket: Beyond the BMS — The Industry’s First End-to-End Broker Platform

Niagara Falls, ON – October 22, 2025 — A shift has arrived in the world of insurance technology. Trufla has officially launched truMarket, a revolutionary…

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