What We’re Hearing from Brokerages and Why PolicyPro Was Created
02 Feb 2026In a recent webinar, broker veterans Diane Horsfield and Jodi sat down to talk about the operational realities facing insurance brokerages today. Between them, they’ve…
Blog Posts, PR and Press Releases
Trufla Officially Launches PolicyPro, Its Rapidly Growing Policy Administration Services Arm
15 Jan 2026January 14th, 2026 — Trufla is officially launching PolicyPro -a dedicated offshore back-office and policy administration service designed to help insurance brokerages reduce operational strain and refocus licensed staff on clients,…
What Is Generative Engine Optimization (GEO)?
05 Jan 2026Generative Engine Optimization (GEO) is quickly becoming one of the most important concepts in digital marketing. As generative AI tools reshape how people search for…
The AI Impact on SEO in the USA: A Comprehensive Guide
04 Jan 2026The AI impact on SEO in the USA has reshaped how businesses approach search visibility, content strategy, and digital growth. Search engine optimization is no…
AI Search Vs Google SEO
04 Jan 2026For more than two decades, Google search has shaped how people discover information online. Rankings, keywords, backlinks, and technical SEO formed the backbone of organic…
From Legacy Systems to Connected Workflows: Brokers Reflect on the truMarket Journey
10 Nov 2025When Trufla launched truMarket at the IBAO Convention, the morning began with bold ideas. Earlier in the event, CEO Sherif Gemayel had challenged the industry…