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Blog Posts, PR and Press Releases

From Legacy Systems to Connected Workflows: Brokers Reflect on the truMarket Journey

When Trufla launched truMarket at the IBAO Convention, the morning began with bold ideas. Earlier in the event, CEO Sherif Gemayel had challenged the industry…

Trufla Unveils truMarket: Beyond the BMS — The Industry’s First End-to-End Broker Platform

Niagara Falls, ON – October 22, 2025 — A shift has arrived in the world of insurance technology. Trufla has officially launched truMarket, a revolutionary…

Core Web Vitals for Insurance Websites: Why Speed and UX Matter

What Are Core Web Vitals? Core web vitals metrics measure a website’s loading performance, interactivity, and visual stability, mimicking a real-world experience. Google uses Core…

Ecommerce SEO Services That Turn Clicks into Customers

Unlike what many people think, having a functional e-commerce website isn’t enough to generate sales. There are millions of stores out there fighting for attention,…

Trufla and Clementine Break the BMS Barrier with Seamless Email-to-Activity Automation

Trufla has partnered with Canadian RPA leader, Clementine, to solve a long-standing challenge in the insurance industry: the inability to record digital client communications (Trufla)…

Top 5 Mistakes brokers make during a CAT event – and how to avoid them

When a catastrophe hits—be it wildfire, flood, hail, or a major outage—insurance brokers instantly become a critical source of guidance, reassurance, and practical support for…

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