From Brochure to Sales System: How Broker Websites Should Actually Work
Description
Most brokerage websites are built to look good, but not to support how brokerages actually sell. In reality, business is driven by people, referrals, affinity programs, and relationships — not just a homepage and contact form. When a website functions like a brochure, it becomes disconnected from real sales activity and limits growth. In this webinar, Jody Grimm, a former brokerage sales leader, and Kristy Patton, who brings over a decade of experience in digital solutions optimization, will share practical insights on how broker websites should work as a sales system — and what to consider if you want your website to better support revenue and long-term growth.