Crisis Communications in Action: Lessons from the Frontlines of Canada’s Biggest Insurance Disasters
Description
When crisis strikes, clear, strategic, and timely communication can make all the difference. Join Tanya Coburn, award-winning insurance industry leader and veteran of crisis communications during some of Canada's most significant events—including the 2013 Calgary floods, Fort McMurray wildfires, and the global pandemic—as she shares firsthand insights, critical lessons, and actionable strategies for mastering crisis communications. Learn how to prepare your team, manage messaging under pressure, and guide your customers and organization effectively through uncertainty. What You'll Learn: Key principles of effective crisis communication. Real-world strategies used during major insurance disasters. How to build trust and maintain control during crises. Practical steps to prepare your organization now.