Digital Insurance Strategies: Digital Marketing for Insurance Agents, Brokers and Companies
Each insurance agent, broker, and company is unique. They each have their own business objectives, target customers, resources, and budgets – that’s why each digital insurance strategy should be different. It’s important to remember that this is a digital journey – it takes time to adopt and properly implement insurance marketing solutions.
Here are a few different areas we can offer our expertise in:
- Website optimization
- Search engine optimization
- Search engine marketing
- Digital ads
- Lead generation
- Brand awareness
- Digital customer experience
- Email marketing
- Social media marketing
- Mobile marketing
- Overall digital strategy
Your website isn’t there to just look pretty – it’s a digital sales platform. It needs to be optimized for search engines, different devices, and to convert visitors into leads. Sounds like a lot, right? truConsult can help you make sense of your website and transform it into something that works for you.
Search Engine Optimization
Who doesn’t want free traffic to their website? Search engine optimization is all about making your website attractive to search engines, improving your rank in results, and getting people to click. There’s a technical aspect and content aspect to search engine optimization, and both can be complicated. truConsult can help you understand how search engine optimization works and what your digital insurance strategies need to include when it comes to this area.
Search Engine Marketing
Search engine marketing is paid advertising in search engine results. It’s also known as paid search or pay per click (PPC). This involves researching and choosing keywords, designing an advertisement that will display, developing a landing page, and bidding. Whew! It’s complicated and competitive. TruConsult can help you develop your search engine marketing strategy and vet a vendor to help execute it.
Digital ads include text, image, and video ads found on search engines, social media and across the website display network. The type of ad and where you place it depends on your business goals. truConsult can help you identify your goals and the insurance marketing tactics that will help you best achieve it.
Many insurance companies, brokers and agents are looking for digital insurance strategies or solutions that improve your lead generation or conversion – that’s what is most obviously making you money, after all. We can help improve your lead generation through our insurance marketing services, including website optimization, search engine optimization and marketing, digital ads, email marketing, and social media marketing. We also offer guidance in implementing a lead management system.
Another common goal for digital insurance strategies is improving brand awareness. As an experienced insurance marketing firm, truConsult can help your business become more recognizable by name or image through our digital marketing strategies and tactics.
Digital Customer Experience
One of our key areas of focus is improving your customer experience, particularly when it comes to digital. There are so many opportunities to be had, yet so many insurance brokers, agents and companies miss them. Do you have an automated email campaign for new leads? Can your potential customers easily get a quote online? Does your email marketing offer value?
truConsult can audit your business and provide insight on areas you can improve your customer experience as well as provide a road map on how to do it.
Email marketing is affordable and effective – if it’s used correctly. Whether you’re wanting to get started with email marketing or are well on your way, truConsult can help take it to the next level.
Social Media Marketing
We’re all on social, but is what you’re doing making an impact? Social media can be a powerful tool, but only if it’s used correctly. If you’re not sure how to use social to meet your goals, truConsult can help.
Mobile is critically important as more and more consumers are researching, shopping and communicating via their phones. That means your website needs to be mobile-optimized. SMS or text marketing and mobile applications are also huge areas of opportunity. Interested? Let truConsult help get you started.
Overall Digital Strategy
If you’re not sure where to start, how to achieve your business objectives with digital, or looking to get to the next level, truConsult can help. We’re experts in developing digital strategy for insurance companies, agencies, and brokerages.
truConsult offers insurance marketing services for businesses of all sizes in the insurance industry. We understand insurance, technology, and marketing, making truConsult the perfect choice for your insurance marketing firm. Contact us today to see how we can help you make the most out of digital marketing.