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Case Study 1:

Enhancing Client

Retention with truMobile

Overview

An award-winning insurance brokerage across the nation. One of Canada’s fastest-growing brokerages, they proudly support clients nationwide through head office in Calgary, Alberta. They Serve Alberta, Ontario, Manitoba, British Columbia, and Saskatchewan, and collaborate with multiple markets to provide a wide range of product options. Their offerings include Car Insurance, Auto Insurance, Vehicle Insurance, Motorcycle Insurance, Home Insurance, Tenant Insurance, Apartment Insurance, Farmers Insurance, Property Insurance and more.

Objectives and Challenges

In 2024, They aimed to enhance their organic visibility on Google search results and attract a higher volume of qualified leads through their website, with a strategic focus on select insurance products. As a long-term client of Trufla, they have consistently leveraged our expertise to achieve remarkable growth. Over the years, our comprehensive SEO program has played a pivotal role in establishing them as one of the leading brokerages in the province. By aligning cutting-edge SEO strategies with their business objectives, we have helped them capture a larger share of the market while driving sustained digital performance and customer engagement. 

Our Insurance Services

Explore the range of insurance solutions we provide to protect what matters most.

Define Goals and Objectives

Research and Planning

Design and Develop

Design and Develop

Define Goals and Objectives

Research and Planning

Design and Develop

Design and Develop

Services Provided

Through these tailored SEO services, we successfully helped insurance brokers strengthen their online presence, attract more qualified leads, and grow their businesses effectively in a competitive digital landscape.

Technical Audits

We conducted in-depth website analyses to identify and resolve technical issues, such as broken links, crawl errors, slow page load times, and mobile responsiveness challenges. By optimizing the website’s structure and functionality, we ensured seamless navigation, improved user experience, and better search engine indexing, which were crucial for the insurance broker’s digital success.

Keyword Research

Our team identified and prioritized high-volume, highly relevant keywords tailored to the insurance broker’s specific products and services. By focusing on keywords with manageable competition, we attracted targeted traffic, drove qualified leads, and maximized ROI.

Keyword Research

Our team identified and prioritized high-volume, highly relevant keywords tailored to the insurance broker’s specific products and services. By focusing on keywords with manageable competition, we attracted targeted traffic, drove qualified leads, and maximized ROI.

Keyword Research

Our team identified and prioritized high-volume, highly relevant keywords tailored to the insurance broker’s specific products and services. By focusing on keywords with manageable competition, we attracted targeted traffic, drove qualified leads, and maximized ROI.

Keyword Research

Our team identified and prioritized high-volume, highly relevant keywords tailored to the insurance broker’s specific products and services. By focusing on keywords with manageable competition, we attracted targeted traffic, drove qualified leads, and maximized ROI.

Keyword Research

Our team identified and prioritized high-volume, highly relevant keywords tailored to the insurance broker’s specific products and services. By focusing on keywords with manageable competition, we attracted targeted traffic, drove qualified leads, and maximized ROI.

Implementation Process

Through these tailored SEO services, we successfully helped insurance brokers strengthen their online presence, attract more qualified leads, and grow their businesses effectively in a competitive digital landscape.

01

Low Organic Traffic

If your site isn’t getting enough organic traffic from search engines, it might be time for off-page SEO. Tools like Google Analytics can help you track your traffic sources and see trends.
Traffic Analysis: Review your organic traffic over time. Flat or declining traffic can mean your site isn’t ranking for your keywords

02

Low Organic Traffic

If your site isn’t getting enough organic traffic from search engines, it might be time for off-page SEO. Tools like Google Analytics can help you track your traffic sources and see trends.
Traffic Analysis: Review your organic traffic over time. Flat or declining traffic can mean your site isn’t ranking for your keywords

03

Low Organic Traffic

If your site isn’t getting enough organic traffic from search engines, it might be time for off-page SEO. Tools like Google Analytics can help you track your traffic sources and see trends.
Traffic Analysis: Review your organic traffic over time. Flat or declining traffic can mean your site isn’t ranking for your keywords

04

Low Organic Traffic

If your site isn’t getting enough organic traffic from search engines, it might be time for off-page SEO. Tools like Google Analytics can help you track your traffic sources and see trends.
Traffic Analysis: Review your organic traffic over time. Flat or declining traffic can mean your site isn’t ranking for your keywords

05

Low Organic Traffic

If your site isn’t getting enough organic traffic from search engines, it might be time for off-page SEO. Tools like Google Analytics can help you track your traffic sources and see trends.
Traffic Analysis: Review your organic traffic over time. Flat or declining traffic can mean your site isn’t ranking for your keywords

06

Low Organic Traffic

If your site isn’t getting enough organic traffic from search engines, it might be time for off-page SEO. Tools like Google Analytics can help you track your traffic sources and see trends.
Traffic Analysis: Review your organic traffic over time. Flat or declining traffic can mean your site isn’t ranking for your keywords

07

Low Organic Traffic

If your site isn’t getting enough organic traffic from search engines, it might be time for off-page SEO. Tools like Google Analytics can help you track your traffic sources and see trends.
Traffic Analysis: Review your organic traffic over time. Flat or declining traffic can mean your site isn’t ranking for your keywords

08

Low Organic Traffic

If your site isn’t getting enough organic traffic from search engines, it might be time for off-page SEO. Tools like Google Analytics can help you track your traffic sources and see trends.
Traffic Analysis: Review your organic traffic over time. Flat or declining traffic can mean your site isn’t ranking for your keywords

Outcomes

Easy-View Activities

Trufla Technology’s truMobile offered Sharp Insurance an integrated platform with advanced data capabilities. Tools like Broker X-Ray and intelligent algorithms enabled brokers to analyze client data, identify trends, and predict renewal behaviors. The CISIO integration allowed seamless communication, while the platform’s intuitive interface simplified daily operations.

Easy-View Activities

Trufla Technology’s truMobile offered Sharp Insurance an integrated platform with advanced data capabilities. Tools like Broker X-Ray and intelligent algorithms enabled brokers to analyze client data, identify trends, and predict renewal behaviors. The CISIO integration allowed seamless communication, while the platform’s intuitive interface simplified daily operations.

Easy-View Activities

Trufla Technology’s truMobile offered Sharp Insurance an integrated platform with advanced data capabilities. Tools like Broker X-Ray and intelligent algorithms enabled brokers to analyze client data, identify trends, and predict renewal behaviors. The CISIO integration allowed seamless communication, while the platform’s intuitive interface simplified daily operations.

Easy-View Activities

Trufla Technology’s truMobile offered Sharp Insurance an integrated platform with advanced data capabilities. Tools like Broker X-Ray and intelligent algorithms enabled brokers to analyze client data, identify trends, and predict renewal behaviors. The CISIO integration allowed seamless communication, while the platform’s intuitive interface simplified daily operations.

Easy-View Activities

Trufla Technology’s truMobile offered Sharp Insurance an integrated platform with advanced data capabilities. Tools like Broker X-Ray and intelligent algorithms enabled brokers to analyze client data, identify trends, and predict renewal behaviors. The CISIO integration allowed seamless communication, while the platform’s intuitive interface simplified daily operations.

Easy-View Activities

Trufla Technology’s truMobile offered Sharp Insurance an integrated platform with advanced data capabilities. Tools like Broker X-Ray and intelligent algorithms enabled brokers to analyze client data, identify trends, and predict renewal behaviors. The CISIO integration allowed seamless communication, while the platform’s intuitive interface simplified daily operations.

Site Redesign Solutions for Insurance Websites FAQs

The purpose of a brokerage’s website is to provide information about insurance products and services and to make it easy for potential customers to get quotes and purchase insurance online. As an insurance broker or agent, your website should increase your credibility, boost your brand image, generate leads, attract organic traffic, and provide better customer service.

The purpose of a brokerage’s website is to provide information about insurance products and services and to make it easy for potential customers to get quotes and purchase insurance online. As an insurance broker or agent, your website should increase your credibility, boost your brand image, generate leads, attract organic traffic, and provide better customer service.

The purpose of a brokerage’s website is to provide information about insurance products and services and to make it easy for potential customers to get quotes and purchase insurance online. As an insurance broker or agent, your website should increase your credibility, boost your brand image, generate leads, attract organic traffic, and provide better customer service.

Try our Insurance Website Redesign!

Work With Trufla