Google Ads

Did you know that “insurance” is the most competitive keyword in Google Ads? Many insurance agencies, brokers, and companies
use insurance-related keywords for advertising their business.
What does that mean for you? It means using Google Ads for insurance may be more difficult and expensive than you expect.
But a Google Ad manager specializing in insurance brokers and agents can help. Trufla offers Google Ads services as part of the truWeb package. We have extensive experience in Google Ads management for insurance and can help you develop and execute
a successful campaign.

The Value of Google Ads for Insurance Agents & Brokers

There are several benefits for insurance brokers and agents using Google Ads services for insurance marketing, including:

  • Ability to target keywords and audiences
  • Effectiveness
  • Measurability
  • Adjustability
  • Scalability
  • Quick Results

We can help you capitalize on all of these benefits and make the most out of your campaign.

Targeting Keywords & Audiences

Google Ads enables you to do an incredible amount of targeting for keywords and audiences. From broad to very niche, you can target the keywords and audiences that will deliver traffic to your website.

As part of the truWeb package, Trufla helps your insurance brokerage or agency maximize your success by ensuring your targeted keywords and audiences reflect your business goals and deliver qualified traffic who are ready to purchase insurance.

Effective Insurance Marketing

Done correctly, Google Ads is incredibly useful. We can help your insurance agency or brokerage get it right and drive high-quality traffic to your website. That’s why we include Google Ads as part of truWeb because you can’t be successful with ads without an excellent website that will convert them.

Measurable Progress

Unlike a billboard, Google Ads is measurable. When you put up a billboard, you have no idea how many people see it or how many people become a customer thanks to that one billboard.

Google Ads, however, allows you to have great insight over your ad and campaign performance. You’ll have data to inform your business decisions. You’ll know what is working and what doesn’t work.

We can help you interpret this data, makes recommendations, and aids you in improving your campaign performance further.

Adjustable Ads and Campaigns

Because Google Ads is so measurable, it’s easy to identify opportunities for improvement. You can adjust your campaign as you go, meaning you’re never wasting money on something that isn’t working.

If there’s a spelling mistake on a billboard, it’s going to be tough to fix quickly. An adjustment on Google Ads, however, is quick and simple.

But you do need to know how to interpret the data and know where the changes should be made.


Whether you start small or jump right in, your campaigns are always scalable. Find success? Keep going or raise your ad spend if you have the capacity. Too many leads to handle? You can scale back to get the number you can handle until you get more staff.

Trufla can help grow your Google Ads campaigns or get you started on a brand new campaign.

Why Google Ads

Google Ads often deliver results more quickly than other marketing techniques. To ensure you get the most out of your ad spend, partner with a Google Ad Manager for insurance brokers and agents. We set you up for success so you can maximize your return on investment. You’re not just getting ads with truWeb, you’re getting a true digital sales platform.

Value of Google Ads Management

Why would you need a Google Ads manager for your insurance agency or brokerage? There are several reasons:

1. The insurance keyword is very competitive.
2. Save time, effort, and money.
3. Avoid stalls

Competitiveness of the Insurance Keyword

Insurance-related keywords are the most expensive in Google Ads. This means you need to strategize in order to ensure you’re getting the most return on your investment and capturing the website traffic that converts. This is a challenge.

But truWeb is up for that challenge. Our insurance Google Ads experts know how to use quality scores, specific targeting, and negative keywords to help your ads get results. We also design your website to help you convert traffic into leads.

Save Time, Effort, and Money

Google Ads take a lot of time, effort, and money, especially if you’re just starting out. You’ll be able to save in all three areas with the help of truWeb. We’re efficient and effective, delivering success with your insurance Google Ads campaign and website.

Avoid Stalls

Avoid stalls in your insurance Google Ads campaign due to staff turnover or other urgent projects. As the Google Ad manager for your insurance brokerage or agency, we’ll be focused on your advertising success. Our knowledgeable and experienced team keeps your Google campaign running smoothly without any full stops along the way.

Trufla: The Best Insurance Google Ads Agency

Of course, you need to hire the right insurance Google Ads agency. With truWeb, you’re getting a website that will help convert ad traffic into your leads. We take care of your website and Google advertising from start to finish. We take your business objectives, develop a strategy, build campaigns, and execute them. We monitor your ad performance, provide feedback, and adjust as needed.

truWeb focuses on improving your quality score, using specific keywords, audience targeting, and ensures your landing page sets you up for success to convert your visitors into leads. Our experts have experience with search engine advertising and display or partner network advertising, so we can create campaigns that target one or
both areas.

Why choose Trufla to help you with Google Ads?

But what sets us apart? We work exclusively within the insurance industry. We were built by brokers for brokers. We understand the challenge of insurance Google Ads management because we’ve already gone through it.
Contact us today to see how we can help your insurance agency, brokerage or company with a dynamic Google Ads strategy.

Learn more about Google Ads and contact us today!