Trufla launches Marketplace: Brokerages Gain Digital Storefront for Pure Revenue

Trufla launches Marketplace: Brokerages Gain Digital Storefront for Pure Revenue

Calgary, AB – Jan 23, 2024 – In October, Trufla announced their plans to release a digital storefront for brokers, it is now available.  Marketplace is poised to disrupt the industry, offering brokerages an unprecedented opportunity to increase monthly reoccurring revenue without the overhead costs. With Marketplace, Brokers earn full commission on all products. It’s the first of its kind, unique to brokers, and sets a new standard for the industry. 

Seamless Online Purchasing 

Marketplace, exclusively accessible through the truMobile app and portal, marks a seismic shift in insurance sales. It empowers customers with a seamless, effortless way to purchase insurance products online. What sets Marketplace apart is its unique capability to enable brokers to effortlessly offer small insurance products without any broker intervention. Plus, it eliminates the cumbersome overhead costs historically associated with insurance sales. 

Empowering Brokers with Marketing Tools 

Beyond its revolutionary purchasing experience, Marketplace equips brokerages with potent marketing tools to amplify awareness and sales, including: 

  • Push Notifications: Engage customers through targeted push notifications, ensuring they’re always informed about new products and opportunities. 
  • Email Drips: Implement email drip campaigns to nurture leads and maintain customer engagement, ultimately driving sales. 

Roadside Assistance Product 

Marketplace now has a roadside assistance program through Assistenza, branded Canada Direct Roadside Assistance.  Brokers can now offer customers this essential service without the burden of overhead costs that have historically made it less attractive due to low commissions. With Marketplace, it’s revenue gain without the work, as the app handles it all.  

Exciting Upcoming Products 

Trufla is unwavering in its commitment to expand Marketplace offerings, with a range of insurance products currently in development, including: 

  • Travel Insurance: Customers will soon have direct access to comprehensive travel insurance within a brokerage’s branded mobile app and online portal. 
  • Pet Insurance: Trufla is actively working on bringing Pet Insurance to Marketplace in 2024. 
  • Gadget Insurance: With evolving technology comes new risks. In 2024, Trufla plans to introduce gadget insurance to Marketplace, ensuring coverage for valuable devices. 

Key Benefits of Marketplace 

Marketplace is not just a platform; it’s a revolution. It’s a catalyst for unprecedented change in the insurance industry. Here are some of the key benefits:  

  • Digital Revenue Generation: Brokerages can now generate revenue by selling insurance products digitally, reducing the need for traditional broker services. 
  • Cost Reductions: Marketplace streamlines the insurance buying process, eliminating overhead costs. 

Sherif Gemayel, CEO of Trufla, underscores the transformative power of Marketplace: “This is what we’ve been working towards, a solution that finally allows brokers to offer smaller insurance products without the burden or associated costs. Customers gain better coverage, and brokers earn revenue without doing anything. It’s a win-win.” 

Due to high demand, Trufla is taking a first-come first-serve approach to onboarding brokerages to the program.

To reserve your spot visit: 

About Trufla 

Originating in the insurance sector, Trufla has expertly integrated real-world insurance knowledge with advanced AI technologies to design tools that revolutionize the distribution process. With a global client base exceeding 200, Trufla is committed to leveraging AI to empower distributors to thrive and expand in an increasingly digital world. 

Trufla’s innovative product suite includes an AI-driven customer self-service platform, comprehensive sales and customer management solutions, digital marketing strategies, and AI-fueled data insights. Boasting a diverse team of over 100 specialists in insurance, web development, AI, app development, and UI/UX, Trufla has rapidly emerged as a premier AI-centric insurtech provider in Canada, earning the title of 2022’s Best InsurTech Provider by Insurance Business Canada. 

For more information, please visit 

For media inquiries or further information, please contact: 

Tanya Coburn 

VP Marketing and Communications, Trufla 

[email protected]