Trufla engages Steve Pieroway of Benevolent Marketing as Fractional CRO

Move adds seasoned revenue leadership to accelerate the insurtech’s next growth stage 

CALGARY, AB – May 13, 2025 – Trufla is excited to announced it has engaged Steve Pieroway to serve as Fractional Chief Revenue Officer. Pieroway will guide sales, while working with marketing and client-success teams, as Trufla scales its Canadian insurtech platform. 

Pieroway played an instrumental role in building the Policy Works brand and go-to-market strategy prior to its acquisition by Applied Systems. He is known for insightful strategy, disciplined execution, and helping teams achieve more than they thought possible. 

“Trufla’s technology is ready; now it’s time to match that innovation with a rigorous, repeatable revenue engine,” said Sherif Gemayel, CEO of Trufla. “Steve has done this before in Canadian insurance tech, and he knows how to build structure without slowing momentum. That’s exactly what we need.” 

As Fractional CRO, Pieroway will establish a culture of responsible, sustainable growth by building up the team, processes, and system that underpin long-term revenue growth. 

“My job is straightforward: turn smart strategy into measurable results,” says Steve Pieroway. “Trufla has the product, the talent, and the timing. We’ll put the right framework in place so every conversation, campaign, and customer touchpoint helps drive growth.” 

About Trufla 

Originating in the insurance sector, Trufla has expertly integrated real-world insurance knowledge with advanced AI technologies to design tools that revolutionize the distribution process. With a global client base exceeding 200, Trufla is committed to leveraging AI to empower distributors to thrive and expand in an increasingly digital world. 

Trufla’s innovative product suite includes an AI-driven customer self-service platform, comprehensive sales and customer management solutions, digital marketing strategies, and AI-fueled data insights. Boasting a diverse team of over 100 specialists in insurance, web development, AI, app development, and UI/UX, Trufla has rapidly emerged as a premier AI-centric insurtech provider in Canada, earning the title of 2022 Best InsurTech Provider by Insurance Business Canada. 

For more information, please visit https://www.trufla.com/.