What Is Generative Engine Optimization (GEO)?
05 Jan 2026Generative Engine Optimization (GEO) is quickly becoming one of the most important concepts in digital marketing. As generative AI tools reshape how people search for…
Blog Posts, PR and Press Releases
The AI Impact on SEO in the USA: A Comprehensive Guide
04 Jan 2026The AI impact on SEO in the USA has reshaped how businesses approach search visibility, content strategy, and digital growth. Search engine optimization is no…
AI Search Vs Google SEO
04 Jan 2026For more than two decades, Google search has shaped how people discover information online. Rankings, keywords, backlinks, and technical SEO formed the backbone of organic…
From Legacy Systems to Connected Workflows: Brokers Reflect on the truMarket Journey
10 Nov 2025When Trufla launched truMarket at the IBAO Convention, the morning began with bold ideas. Earlier in the event, CEO Sherif Gemayel had challenged the industry…
Trufla Unveils truMarket: Beyond the BMS — The Industry’s First End-to-End Broker Platform
22 Oct 2025Niagara Falls, ON – October 22, 2025 — A shift has arrived in the world of insurance technology. Trufla has officially launched truMarket, a revolutionary…
Core Web Vitals for Insurance Websites: Why Speed and UX Matter
28 Sep 2025What Are Core Web Vitals? Core web vitals metrics measure a website’s loading performance, interactivity, and visual stability, mimicking a real-world experience. Google uses Core…