How McDougall Insurance Used truWeb to Grow Organic Traffic 127% and Increase Online Leads by 800%

McDougall Insurance has been in business for 70 years and is Eastern Ontario’s largest insurance brokerage. They offer quality, credible, personable service and 24/7 connectivity with clients. With truWeb’s help, they were able to transform their online presence including significant improvement to their organic traffic and lead generation.

Problem we solved

We aren’t ranked high on Google
We don’t have enough leads


McDougall Insurance was a traditional insurance brokerage struggling with how to grow their business in the digital world, especially to generate online leads. They needed a website that reflected their brand while driving traffic and converting leads into customers.


truWeb built a website matched to McDougall’s vision and engineered to attract visitors and convert them into leads. Trufla also designed an SEO strategy that helped build the proper content and architecture for the website to successfully generate organic traffic. Finally, truLeads was set up to capture leads in real time and aid brokers in converting them into customers.


With truWeb’s website design and SEO expertise, McDougall Insurance experienced an 800% increase in leads and 127% increase in organic traffic. They’re currently ranking in the top 3 results on Google Search for 204 keywords – contributing to the 500% growth of leads per month in the first year.

Try truWeb now and
see the results yourself!

Request a Demo