The Digital Reach (DR) score showcases a variety of sources and metrics, including your website’s findability, accessibility and performance. The score reflects a brokerages’ ability to attract online traffic and shows the overall strength of its digital properties. The Marketing & Sales Aptitude (MSA) provides a score on digital marketing capabilities, operations and sales processes.
Our Mystery Shopping Program is a detailed analysis hitting all the key metrics needed to convert your leads into a sale. That includes how fast an online lead is responded to, how many follow ups were attempted, and type of platform used for lead communications. We measure home, auto, recreational and small business product lines, giving you valuable insight into your sales process.
Whether you plan to implement improvements on your own or work with Trufla, truScore reporting provides you with key metrics and insights on where your digital and sales efforts should be focused and how you are progressing over time. For digital beginners to experts, our insurance brokerage digital assessment tool enables you stay focused on the efforts that will help you achieve your targeted results. The Trufla team will work with you to understand your score and support your efforts to build your digital roadmap.