SEO Lead Generation Services in Canada & US
At Trufla, we have a specialized team that provides SEO services. Search Engine Optimization (SEO) aims to get your website to rank higher on search engine results pages (SERP). While that’s the main goal of SEO, it’s not our only goal. We leverage our SEO knowledge and expertise to help you generate SEO leads and exponentially grow your business. Let’s walk you through how SEO can be the missing ingredient in your digital marketing efforts.
Trufla Technology is an Insurtech company providing Affordable SEO Lead Generation Services nationwide, especially in Canada and the US. You can consider us your dedicated local SEO company, guiding you with the best insurance SEO services to maximize your qualified leads.
What is SEO Lead Generation?
Let’s define lead generation first. Lead generation alone is the process of making targeted customers interested in your product or service. Lead generation tools include social media marketing, content marketing, email marketing, digital advertising, and SEO.
A good SEO strategy can significantly advance your business. It brings organic traffic to your website, increasing visitors and brand awareness. It also improves your credibility and gives you a competitive advantage in your industry. But that’s not the only way SEO can help you. It can also generate leads to your website without paying for those leads. That is SEO lead generation.
How Does SEO Generate Leads?
One of the main benefits of SEO is that it attracts people interested in your product or your service to your brand. Using strategies, like SEO keyword research, helps in attracting what is known as quality leads, which are generally hard to come by. A quality lead is more likely to turn into a customer who buys your products or services. So, SEO leads are considered valuable quality leads.
How do SEO specialists attract quality SEO leads?
To understand the process of creating an SEO lead generation strategy. You must first learn how SEO works. An SEO specialist aims to target users who are looking for your product or services.
For example, if you’re offering car insurance products, we want to target someone who is looking for car insurance products. That’s where strategies like keyword research and local SEO come in handy.
A client looking for car insurance in Manhattan will search Google for “car insurance Manhattan” The goal is for them to find your website, check out your services, and eventually sign up or book a demo.
Bear in mind that SEO isn’t only about getting clients to visit your websites. We want these website visitors to get interested what you offer. That’s also part of the SEO services we offer at Trufla. We make your website user-friendly and aesthetically pleasing so clients wouldn’t want to look elsewhere. Book a demo now!
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6 Strategies We Employ for SEO Lead Generation
Now that you have an idea of how SEO lead generation works. Let’s go in-depth discussing some of the strategies we use to generate quality SEO leads. These strategies set us apart as an SEO lead generation company.
#1 Increasing Website Speed
Website speed is an important ranking factor for search engines, so it’s part of our lead-generation process. That’s because search engines, like Google, rank websites that offer the best experience for users. A slow website falls short when it comes to offering the best user experience.
To increase website speed, we use strategies, like making the website mobile-friendly, using an image optimizer plugin, optimizing scripts, removing unnecessary plugins and scripts, and more.
#2 Creating SEO-optimized Content
Content creators help SEO specialists achieve their goals in more than one way. For one, creating high-quality blogs helps establish you as an expert industry leader. Other than that, posting regular blog posts helps signal that the website is active, and helps the SEO team use keywords, backlinks, and images to help improve the website’s SEO. A home insurance company may create a blog that is centered around home insurance rules and best practices.
#3 Conducting Keyword Research
Keyword research helps us find words that potential customers use the most when looking for our products or services. It’s the foundation for all SEO efforts and helps us make decisions when planning an SEO strategy.
We use tools, such as Ahrefs and SEMrush for keyword research. When looking for keywords, we measure metrics like keyword search volume and keyword difficulty. The former is the average number of times this keyword gets searched on Google and other search engines. If the number is high, it means many people are using this keyword and if your website ranks high, many of them will visit your website.
Keyword difficulty is the metric used to measure how difficult it is for the keyword to rank higher among the competitors. Usually, the target is to find a word with a high traffic volume and low difficulty.
#4 Link Building
Link building is an important part of any SEO strategy that SEO lead generation companies employ. It involves getting other websites to link to your own. Backlinks are links to your website that are found on another external website.
There are two purposes of link building. The first is for users to click the link and visit your website. The second is to help search engines find your website by crawling from other websites. Getting your website linked on reputable websites with high domain authority improves your website’s SEO ranking and helps you get quality SEO leads.
When working on link building, we make sure to follow all the right practices, avoiding using spammy bots or buying links in bulk. We contact bloggers and webmasters for guest blogging and linking opportunities. All our SEO lead-generation processes are credible and safe for your website.
#5 Using Local SEO Strategies
Local SEO is a strategy that is helpful for a local business like an insurance company- most insurance companies operate in specific areas. It helps your business website become more visible when users conduct local searches. A local search includes a location beside the keyword. “car insurance” is an SEO search keyword. “car insurance in Boston”, Boston car insurance” and “Car insurance near me” are all local search keywords. This helps with quality lead generation, as you attract customers who are looking for the service in your area.
At Trufla, we have a team dedicated to optimizing your business website for local search results. Their work includes:
- Conducting local keyword research
- Using the Google autocomplete function
- Conducting competitor’s research
- Leveraging Google Analytics
- Using advanced SEO tools
- Optimizing Google Business Profile
- Getting and monitoring local citations
- Responding to online reviews
#6 On-Page Optimization for Lead Generation
After the targeted user enters your website, we use SEO best practices to make sure it’s easy and convenient for them to take the next action. The landing page we create for your business should have clear and concise language, sufficient information about what you offer, and a clean clutter-free design that doesn’t distract users from the main objective. Most importantly, the page should contain a clear call to action that is placed strategically to entice the user to book a demo, sign up, or fill out an online form.
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Why Choose Trufla for SEO Lead Generation Services?
When choosing an SEO agency, you might find yourself flustered with the amount of choices to make. We’re here to help. Here’s why Trufla is the best choice to make.
Insurance is Our Speciality
Trufla isn’t just a company that offers SEO lead-generation services. We offer multiple services for insurance companies. Our SEO team is versed in all things insurance. We know how competitive and challenging the insurance industry is, so we go above and beyond to help your business reach its goals using our knowledge and expertise.
We Also Provider Website Design Services
At Trufla, our website design team delivers beautiful, modern, and visually appealing web design services. We also offer:
- Website Redesign Services (Revamp) – Refresh and update your existing site to meet current standards and enhance user experience.
- UX Website Design – Create intuitive and engaging experiences that keep visitors coming back.
- Website Security Services – Safeguard your site with robust security measures.
- Responsive Website Design – Ensure your website looks and functions perfectly on all devices and screen sizes.
We Offer Custom Solutions
At Trufla, we make sure each insurance website we create is different from the other. We don’t use shortcuts and templates to create the same website again. Your website will have features related to your website only, like an interactive map, an insurance calculator and a personalized quote, relevant to your location and industry niche.
We Keep Testing and Improving
Our methods and strategies aren’t set in stone. We keep testing to make sure our tactics are effective and improve on them accordingly. That way, our work is always up-to-date with the latest algorithm changes and new SEO trends.
We Are Experts in Insurance in Canada and the US
Trufla Technology is an Insurtech that focuses on helping brokers and agencies leverage the power of digital to solve insurance problems. Our product suite includes lead management, custom raters, mobile apps, SEO, digital scorecards, and more.
Recognized as one of the prominent insurance technology companies in Alberta, contributing to the growth of IT and software companies in Canada. We take pride in being among the top IT companies in Calgary and prominent software companies in Canada.
Our SEO Lead Generation services include:
Learn why Trufla should be your SEO lead generation agency of choice. Book a demo now!
Our SEO Price Packages Are Flexible
Whether you run a small insurance company or a large corporation, we have the the best Lead Generation SEO Strategy for your business. Our Affordable Lead Generation SEO services come in 3 packages: Basic, expert, and advanced. Each package offers great value and is a great investment for your business. Still, we don’t want you to pay for services you don’t need. Our pricing comes in la carte packages, which means you can customize the services, picking the ones you want and leaving out the rest.
Speak with one of our Lead Generation SEO Experts to learn more about our pricing packages.
Our pricing comes in la carte packages, which means you can customize the services, picking the ones you want and leaving out the rest.
SEO Lead Generation Services for Insurance Brokers and Agents FAQs
- SEO brings more organic traffic with more visibility and more visitors.
- Leads are of better quality because of the usage of targeted keywords that drive interested prospects to your website.
- SEO is cost-effective in comparison to pay-per-click fees which means it’s a better investment in the long run.
- Results are usually long-term with ongoing traffic and leads.
- SEO involves improving website structure and content, leading to more user engagement.
- Organic traffic leads to higher rankings that increase brand credibility.
It depends on your goals and specific business KPIs. Normally, results start to show in 3-6 months. Big results like top keyword rankings can take 6-12 months or more. SEO is a long-term strategy that requires ongoing effort. Still, the results are usually long-term, making it a worthy investment.
These are some metrics to measure the outcome of an SEO lead gen campaign.
- Organic Traffic
- Conversion Rates
- Keyword Rankings
- Bounce Rate
- Backlinks
- Page Load Speed
Using these metrics, our SEO team can track the success of our campaigns and enhance our efforts.
These are the key differences between SEO and paid search ad for lead generation.
- Cost: SEO is free per click; PPC costs per click.
- Longevity: SEO is long-term traffic; PPC stops when you stop paying.
- Trust: Organic is seen as more trustworthy; ads are marked as sponsored.
- Fast: PPC gives instant results; SEO takes months.
- Flexible: PPC allows quick changes; SEO changes take time.
- Targeted: PPC allows precise targeting; SEO relies on keyword targeting.