Tanya Coburn is the Vice President of Marketing at Trufla, where she leads innovative marketing strategies in the insurance technology sector. With a career that began as an insurance broker, Tanya transitioned to marketing, bringing a unique perspective that bridges both fields. She successfully created and grew the communications and marketing department for the Sharp Group of Companies, the fastest-growing brokerage at that time. Tanya is an expert in content marketing and implementing AI strategies to boost profitability. She is also one of the producers and hosts of the “Risk Takers and Trailblazers” podcast, which highlights the achievements and challenges of women in the insurance industry. Recognized for her outstanding contributions, she was an awardee for the Steamatic Canada Award for Woman of Distinction by Insurance Business Canada in 2022.