Laura McDonald

Laura McDonald is the Co-Founder and CEO of Flora Fertility Inc., the first individually owned insurance solution for fertility and women’s health. She formerly founded, scaled and sold Canada’s largest financial media company that focused on women and wealth. She has experience leading product wholesaling at a major insurance company and more recently led strategy for AI and fintech models, focusing on DTC and B2B2C user acquisition. She is the author of two best-selling personal finance books and a former media personality in the financial sector.